i see “digital” becoming our generation’s (x,y, zero’s) equivalent of “music”. a platform for creativity, expression, engagement, clique, culture, art, in a very similar way to which music has historically sat at the heart of change.
i see digital not being “owned”, but directed, co-ordinated and curated. louder hopefully is there to provide a platform for us to influence others to adapt and adopt the new wave of digital and all that comes with it – be they business functions we impact, individuals who we partner with, or the businesses who engage us to assist in transforming.
a little like house music; digital for me, is fresh, innovative, and on many levels, a proving ground to demonstrate our capabilities!
and so. louder was born, to encourage others to be just that. fresh.