measurement

we see measurement as the foundation of all media and marketing activity, be that online, offline, mobile or in-store – with measurement, you collect data, and with analysis you create insights – actioning these insights allows you to make change.

when one is able to bridge channels to gain insight into a customers activities over multiple platforms, radical changes can be made to improve marketing activity and shift investment of media to the channels that actually drive a return.

areas that we specialise in;

  • analytics and measurement audits and strategic consultation
  • single customer view
  • tag management (TMS)
  • web analytics
  • universal analytics
  • digital attribution
  • third party ad serving (3PAS)
  • demand side platforms (DSP)