Understand how your budget is being spent and which tools will truly help you optimise your strategy.

AI tools and predictive models are underpinning the next generation of media Ad Tech.

Floodlight tags on the server-side can introduce measurement challenges, let’s take a closer look.

Meta Platforms Inc. faces a historic antitrust trial this month that could force the tech giant to break off Instagram and WhatsApp, startups it bought more than a decade ago that have since grown into social media powerhouses.

China has said that any deal for TikTok had to comply with Chinese law, reiterating an earlier stance when asked about U.S. President Donald Trump’s move to extend the deadline for the TikTok sale by 75 days.

Amazon Prime Video started displaying advertising on the streaming platform in Australia mid last year. In Australia, the monthly average advertising-supported reach is more than 5 million.

Alphabet (Google’s parent company) is facing increasing competition that could threaten its dominance in search, similar to the challenges Uber faced in the ride-sharing market, suggesting shareholders may need to reconsider their investments.

Google’s recent ad policy update has adopted a more lenient approach to how advertisers, vendors and publishers can attempt to track users across digital mediums, such as CTV and game consoles, by creating a digital fingerprint for identifying individual devices.

The lawsuit argued that Facebook’s targeted advertising system was covered by the UK’s definition of direct marketing, giving individuals the right to object.

Starting in April, all Demand Gen campaigns opted-in to the Google Display Network with image assets will automatically begin serving on the Google Display Network.

This change streamlines campaign management and simplifies use of both image and video ads for broader reach and better results, while also offering greater flexibility.

Ongoing improvements to Performance Max including changes to New customer lifecycle goals and reporting, image controls and improved search controls to steer AI.

Google Analytics has a new indicator in the user interface intended to provide users with better visibility over how Google models data and the time delay between data being received and modelling being complete.

Generated insights are now shown directly within detailed reports in Google Analytics to give you clear, concise summaries explaining fluctuations in your data in plain language. Google’s AI engine works through the countless combinations of dimensions and metrics to proactively connect the dots, explaining why these spikes happened.

Users under the age of 16 will have their accounts automatically switched to Teen Accounts starting from April 9. Teen Accounts have built-in protections that limit who can contact teens and the content they see. Meta announced additional restrictions on Instagram for teen accounts and expansion into Facebook and Messenger.

Microsoft Advertising will be enforcing the explicit provision of user consent signals on Microsoft Campaigns by May 5, 2025. Providing user consent signals helps you comply with local privacy regulations and build user trust while gathering valuable insights to optimise your advertising performance.

Copilot Search seamlessly blends the best of traditional and generative search together to help you find what you need – and meet you where you’re at in your discovery journey.

Google has provided updated information on how its search algorithm works.