Australia’s proposed dual-track privacy regime will raise compliance stakes for advertisers and AI players.

Cloudflare’s AI crawler toll is good for publishers, but it may signal a new kind of internet gatekeeping.

YouTube is now included in Australia’s under-16 social media laws. Here’s what advertisers need to know.

Qantas got breached. Find out why a strong privacy culture is essential for every business.

Big players are scaling, small players are struggling. Here’s what needs to change.

Media quality isn’t just a performance play, it’s now a key lever in reducing emissions and ad waste.

The federal court has ruled against tech giants Apple and Google in a major win for consumers, finding that the companies engaged in anti-competitive conduct.

More than a million hours of subscription television content was distributed in FY24, up 31% from 2022.

The adtech giant’s shares plunged nearly 40% despite a 19% jump in revenue, as investors grew uneasy over rising competition and market uncertainty.

Google revealed that one of its corporate Salesforce instances was targeted by threat actors. The attack appears to be part of a campaign that has hit several major companies.

The Australian Information Commissioner (AIC) has filed civil penalty proceedings in the Federal Court against Optus following an investigation in relation to the data breach made public by Optus on 22 September 2022.

Australians using a range of social media platforms including Facebook, Instagram, YouTube, Snapchat and X will need to have their age checked to ensure they are 16 or older when the social media ban comes into effect from early December.

YouTube last week officially ousted the UK’s biggest commercial broadcaster ITV as the video platform now second only to the BBC in audience size, according to the tech and media regulator, Ofcom.

The Copyright Agency has called for a government-mandated scheme to compensate Australian creators for the predations of AI companies overseas.

TikTok is rolling out a new advertising tool to measure user behaviour after they leave the app without using pixel technology. The new tool, called Engaged Session, will allow advertisers to target users who spend at least 10 seconds on a website or retailer landing page after clicking an ad.

The Privacy Commissioner and the Office of the Australian Information Commissioner [OAIC] officially identified the sectors and practices they will actively police and prosecute in the next 12 months: brands and their supply chain of providers – from agencies to data houses, media companies, CX vendors and critically, data sharing practices – are at the top of the hunting list.

Conversion Category is being introduced to conversion events in CM360 and DV360. This update will allow users to set and edit Category for Floodlight activities within these platforms, enabling better organisation and management.

CM360 is launching a new diagnostic alert that will notify users if they’ve incorrectly implemented their tracking tags which can lead to billing discrepancies. This will initially aim to identify when users have implemented click trackers where they intended implement impression trackers and notify users of the issues. This feature will be available in the Diagnostics tab in the trafficking UI once launched (both account and advertiser level).

More visibility and control in your Performance Max campaigns, including the launch of the highly anticipated channel performance report beta.

Measure how well campaigns drive consideration for brand among potential and existing customers. Available for Video, Performance Max and Demand Gen campaigns on YouTube, Discover, and Gmail inventory.

The Google Analytics Model Context Protocol (MCP) server lets you connect your Analytics data to an LLM, like Gemini. You can use the MCP server to chat with your data, build custom agents with access to your data, and more.

Google has introduced multiple features for businesses focusing on generating leads. The new features include:

• Five new lead events that takes into account the quality of a lead
• Eight new reports based on the generate_lead event and new lead events
• Eight new audience templates based on the generate_lead event and new lead events

Note that while the new features allow for more insightful lead funnel reporting, extra work to import historical data or set up new custom events are required to maximise benefits.

Meta is expanding scam ad reporting to all Brand Rights Protection accounts, enabling businesses to report suspected scam ads at scale.

Centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per exclusion list.

What’s at stake for marketers if Google’s dominance over the ad market is dismantled? A lot.

One simplifies tagging, the other unlocks full flexibility and control.