
A LITTLE UPDATE
	“There’s a lot shifting across ad tech right now, from where advertising budgets are moving to the technology being built to capture and measure them. This month, we’re seeing that play out across search, advertising, measurement, creative and media. OpenAI is continuing to build out ChatGPT’s advertising capabilities with product carousels and third-party attribution, while Adobe is bringing more than 70 Creative Cloud tools directly into ChatGPT. At the same time, the rapid expansion of AI infrastructure is raising new questions about the physical footprint needed to support it. The media landscape is moving too. Netflix says advertiser commitments have nearly doubled as it strengthens its programmatic offering, while The Trade Desk is looking to platform upgrades, partnerships and AI following a tougher quarter. On the Louder blog, we’re looking at what’s changing on the measurement side. Google’s latest Floodlight changes could make server-side tagging a much more practical part of the measurement stack, while CM360 continues to evolve into a broader cross-channel measurement platform. And with ChatGPT attracting more attention and building out its advertising capabilities, we’re asking the bigger question: can it genuinely challenge Google for advertising spend, or does Google’s hold on search behaviour still give it the advantage? If you find value in Louder’s analysis and industry commentary, add Louder as a Preferred Source in your Google Search settings. As AI becomes more embedded into Search, it may help ensure you see more of Louder’s latest insights when researching advertising, measurement and ad tech developments.”

SPOTLIGHT
	Server-side tagging is entering a new phase. Here’s why Google’s Floodlight changes matter Why Google’s Floodlight changes signal a bigger shift towards server-side measurement. Read more

FROM OUR BLOG
	ChatGPT isn't replacing Google. Yet. ChatGPT has the audience, but challenging Google’s advertising dominance is much harder. Read more
	Why Campaign Manager 360 is becoming Google's measurement platform for cross-channel marketing Google is repositioning CM360 as the measurement foundation for cross-channel marketing performance. Read more

INDUSTRY NEWS
	ChatGPT builds out its advertising offer OpenAI is adding product carousels and third-party attribution to ChatGPT ads, giving advertisers more of the tools needed to test it as a performance channel. Read more
	AI data centres face growing pushback Amazon’s latest data centre project is reigniting debate over how AI infrastructure is approved, and the environmental and community trade-offs that come with its rapid expansion. Read more
	The Trade Desk faces a tougher quarter The Trade Desk reported modest revenue growth but a 29% drop in profit, as it looks to new partnerships, platform upgrades and AI to strengthen performance. Read more
	Netflix’s ad business keeps growing Netflix says advertiser commitments have nearly doubled, with strong demand for live sport and new programmatic buying options helping strengthen its position in the streaming ad market. Read more
	Adobe brings Creative Cloud into ChatGPT Adobe has integrated more than 70 creative tools into ChatGPT, bringing Photoshop, Premiere, Firefly and more directly into conversational AI workflows. Read more
	Teads takes Google to court over ad tech Teads is suing Google over alleged anti-competitive practices in digital advertising, adding to the pressure on Google’s ad tech business and reigniting questions about competition across the ecosystem. Read more
	Meta told to pay nearly $1bn penalty over social media harm to children Meta has been ordered to pay nearly US$1 billion over alleged harms to children, in a ruling that could have much wider implications for how social platforms design algorithms, AI experiences and protections for younger users. Read more
	Tracking pixels: what you need to know Recent OAIC determinations have significant implications for how Australian businesses use tracking pixels, with responsibility sitting firmly with the organisation deploying them. Allens looks at what this means for consent, retargeting, transparency and ongoing pixel governance. Read more
	AI is changing the economics of the web AI is consuming more online content while sending less traffic back. Cloudflare looks at what that shift means for how brands and publishers are discovered and valued online. Read more
	When shared AI chats become public Claude chats and Artifacts have appeared in search results, highlighting the need for stronger controls around what information is shared through AI tools. Read more
	Meta’s AI spending tests investor confidence Meta’s AI investment continues to climb, but weaker-than-expected earnings are raising questions about how quickly that spending will translate into growth. Read more

PLATFORM NEWS
	Demand Gen target-based bidding change DV360 is tightening delivery for Demand Gen line items on Target CPA, Target ROAS or Target CPC, so campaigns that have historically overachieved against target will shift to perform closer to the stated target rather than beating it. Read more
	Diagnostic tool for aggregate parameter issues A new diagnostic will alert you when important campaign identifiers, such as GBRAID and gad_, are missing from your URLs. It will also highlight the affected URLs and provide recommendations for fixing the issue. Read more
	New Gemini models available for use with BigQuery AI functions BigQuery now supports the gemini-3.1-flash-lite and gemini-3.5-flash GA models, which are available for the us, eu, and global multi-regional endpoints. You can use these models in all generative AI functions. Read more
	OpenTelemetry for tracing and logging The JDBC driver for BigQuery now supports OpenTelemetry for tracing and logging, to help monitor the performance of database interactions and troubleshoot issues. Automatic exports to Google Cloud Observability are also available. Read more

IN CASE YOU MISSED IT
	Google is changing Target CPA and Target ROAS bidding. Here's what advertisers need to know Google changes Target CPA and ROAS bidding for budget-limited campaigns from August 2026. Read more
	Privacy-safe growth in the age of AI, agentic advertising and data governance AI, privacy and governance are converging to shape marketing performance and measurement. Read more