Deep dive into Google Analytics’ time metrics to understand how they translate to user behaviour.

How borrowing from functional programming can help mitigate issues with null values.

Your ultimate guide to programmatic brand safety with DV360.

Some of the world’s largest advertisers are among those mired in allegations that their ads were served on websites containing child sexual abuse.

A report commissioned by Google and published by Madison and Wall explores how marketers will plan their media budgets in a world where AI-driven platforms proliferate and potentially house a majority of marketer spending.

TikTok’s parent company ByteDance is still seeking an alternative plan, in which it would remain in control of the app. Meanwhile, Big Tech Players are emerging as the best suitor for TikTok in the U.S. to keep it in operation.

Australia is taking a tougher approach than most global markets. While the changes currently relate to businesses with $500m turnover or over 500 employees, in the years ahead smaller businesses will be required to comply.

DeepSeek rocketed to number one in app stores on the weekend and wiped more than half a trillion US dollars off the world’s largest company and leading AI chip supplier, Nvidia, in Monday trading.

Principal media models, where agency groups take ownership of media and then sell it to client brands at a profit, are piling pressure onto publisher models with some going direct amid 100 per cent mark-ups and sub-prime inventory blends pushing them off the media plan.

Netflix added nearly 19 million subscribers during the holiday season quarter to help propel its earnings beyond analysts’ projections, signalling that the video streaming service’s expansion into live programming is paying off.

Display & Video 360 unveiled advancements to its brand suitability. Making it simpler and more streamlined to manage brand suitability across YouTube, Google Ad Manager and 3P exchange inventory.

See how Display & Video 360’s audience and first-party data capabilities work together with Google AI to help marketers thrive and connect with users across the internet.

The YouTube TrueView Inventory availability report will be deprecated. For similar planning use cases, customers should use the planning and forecasting and view spend over time features in DV360.

Campaign Manager 360 helps advertisers and agencies navigate the digital landscape through strategic tools and partnerships. Innovating and simplifying workflows through direct links to Google Ads, The Trade Desk and Netflix.

You can now copy the configuration of a custom detail report or exploration from one property to your other properties, so you can avoid configuration differences across properties, save time creating the reports and explorations, and spend more time analysing and getting insights from their data.

To promote accuracy in attribution and optimise performance, advertisers who use Offline Conversion Imports (OCI) to import in-app conversions, will need to include the ‘conversion_environment’ field in their data uploads by April 30, 2025.

Advertisers in some major markets will now be able to tap into LinkedIn’s professional targeting data to be utilised as an audience signal.

The new customer acquisition goal strategy will allow specific targeting of new customers.

Updates to reporting will means advertisers will be able to analyse performance by audience segments and track individual asset performance, providing clearer insights into what’s working.

Meta is currently testing a streamlined Advantage+ campaign setup, of which a gradual roll out is expected. Advantage+ leads campaigns has also been introduced which will use AI based optimisations to improve lead quality. Meta will also expand a tool called ‘opportunity score’ to more advertisers, which will offer suggestions in UI that are expected to improve performance.

Meta has launched its own server-side tagging solution. Signals Gateway enables businesses to receive and send events on their own infrastructure.

A reminder on the upcoming deprecation of Ads Creative Studio (ACS), set to be actioned on Mar 26, 2025. Advertisers are no longer able to create any new projects and will only be able to access existing campaigns and projects until deprecation. To prepare for ACS’ sunset, existing assets should be saved elsewhere.

Need a CDP for your customer strategy? Here’s a few things to think about first.

Ensure your consent banner follows best practice guidelines.