Measurement no longer reports performance. It now governs cost, control and accountability.

How Tour de Cure’s Signature Tour is uniting Australia’s media industry around cancer prevention.

Why data supply chains now determine performance, compliance and trust across Australia’s ad tech ecosystem.

The shift in intent and measurement is forcing ad tech to rethink governance, trust and accountability.

Uber’s US$2bn milestone isn’t a retail media story, it’s proof that collapsed-funnel platforms force brands to rethink measurement, governance and data architecture.

Spain will ban social media for under-16s and require platforms to employ strict age verification tools, joining Australia, France and Denmark in moves to curb the influence of digital platforms on children.

Cloudflare has announced its new Markdown for Agents feature, which serves machine-friendly versions of web content alongside traditional human-facing pages. Cloudflare described the update as a response to the rise of AI crawlers and agentic browsing.

Fleeting data collection has profound ramifications for data-driven marketing and advertising industry and all emerging tech use

It runs on intent. Search now behaves more like a conversation than a lookup. In AI Mode, users ask follow-up questions and refine what they’re trying to solve. AI Overviews reason through an answer first, then determine which ads support that answer.

Netflix boasted that it beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. Of that, $1.5 billion came from advertising, which is a roughly 150% year-on-year revenue increase.

Simplify how you import offline conversion data into Campaign Manager 360. Data Manager integration connects directly to external data sources, like BigQuery, through a guided user interface. This automates offline conversion imports, eliminating custom API pipelines or manual file uploads.

Analytics Advisor (Beta) is a conversational assistant that surfaces insights by simply asking questions. As it’s currently in Beta you’ll need to cross check with reports to ensure insights are valid. The assistant talks through it’s approach, so reviewing the process and metrics is another way to check the result.

Google Cloud has updated its Carbon Footprint methodology to better account for AI inference. Starting with January 2026 data, emissions previously categorised as “unallocated” are now mapped directly to specific SKUs. While users - particularly those leveraging Vertex AI and Cloud Vision - will see a reported increase in their carbon footprint, the change marks a significant step toward more transparent and granular environmental reporting for AI-driven enterprises.

You can now use dataset insights to understand relationships between tables in a dataset by generating relationship graphs and cross-table queries. You can automatically generate dataset summaries, infer relationships across tables, and receive suggestions for analytical questions. This feature is in Preview.

Ad tech is resetting in Australia, and governance now matters to performance.

AI agents are reinventing media, shifting performance toward human-guided automation.