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A LITTLE UPDATE
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“Happy new year! We hope you enjoyed the summer break and are ready for an exciting and busy year ahead.
Proving that the tech world never takes break, there have been a number of updates over the last few weeks. As always, legal issues are centre stage with legislation and settlements galore. On the other end of the spectrum, Meta announced the end of their third party fact-checking program ushering in a new “freedom of expression” era on the platform.
What topics do you want to hear more about? Reply to let us know or just say hi. 2025 - we’re ready for you.”
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SPOTLIGHT
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CDP: build or buy
Need a CDP for your customer strategy? Here’s a few things to think about first.
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FROM OUR BLOG
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What to expect in 2025 - Louder edition
Louder’s specialists look ahead to 2025 with their prediction.
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Consent banner best practice
Ensure your consent banner follows best practice guidelines.
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INDUSTRY NEWS
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Meta ends third party fact checking
Meta announced their third party fact-checking program will be coming to an end as the tech giant moves to a ‘Community Notes’ model. Further, automated systems used to scan for all kinds of policy violations will now be limited to high severity violations. For those less severe, Meta will rely on user reported issues to initiate action. Meta will also start recommending more political content based on personalised signals.
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Junk Food Ads to be banned on Adelaide public transport
The South Australian Government will restrict junk food ads from appearing across Adelaide’s public transport from July 1st 2025. The move is aimed at reducing exposure to unhealthy food and drinks and “establishing the foundations of positive nutrition preferences in children”.
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Apple to settle proposed Siri eavesdropping lawsuit
Apple has agreed to pay $153 million in settlement against a proposed class action lawsuit that claims Apple’s assistant, Siri breached user privacy by recording conversations without user consent and allegedly sharing data with third parties for personalised advertising purposes. Apple has denied such allegations.
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Ads are coming to Snap Map
Snapchat has begun the first Australian test of a new ad placement, Promoted Places, with local launch partner McDonald’s.
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Landmark settlement from Meta for Australian users
The Australian Information Commissioner agreed to a $50 million payment program as part of an enforceable undertaking received from Meta to settle civil penalty proceedings. The payment scheme will be open to eligible Australian Facebook users impacted by the Cambridge Analytica matter.
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Digital platforms to pay for news or face more tax
The federal government is attempting to force digital platforms to the negotiating table with media owners.
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PLATFORM NEWS
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Consent settings in Google Analytics
Quickly review and manage consent settings from GA4. Specifically, know which consent signals are active and how they are affecting your data do you can review and address consent-related diagnostics. Access this in GA4 > Admin > Data collection and modification > Consent settings (Only applicable to users who have enabled consent mode).
Need help understanding your analytics settings?
Get in touch with your Louder team.
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YouTube frequency updates
DV360 will soon be allowing the option for advertisers to optimise their YouTube target frequency line items to achieve a monthly frequency target between 4 and 8.
Learn how to maximise your user-level brand awareness
Get in touch with your Louder team.
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Reach reports default filter update
Reach reports in CM360 have Unique Reach Sample Size filters that allow advertisers to choose the confidence level of the report output. This quarter, the default filter will be switched to ‘Unique reach (Lower Confidence) (0)’. This will not filter out lower confidence reach report values, and as a result, will limit instances of ‘-’ that occur due to minimum reporting thresholds not being met.
Want more detail on reach reports?
Get in touch with your Louder team.
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Custom Channel Groups supports manual ad content
Now you can create more custom-custom channel groups with manual ad content. This update means you’re no longer limited to only automatically tagged parameters when creating channel conditions. Learn more about custom channel groups.
Need help understanding channel groupings?
Get in touch with your Louder team.
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Google ads rolls out Brand Report
Brand Report provides deduplicated reach and frequency metrics across your campaigns in Google Ads. Mainly for for Display, Demand Gen and Video campaigns. Search, Shopping and Performance Max campaigns aren’t supported.
Want more info on how Brand Report can help you?
Get in touch with your Louder team.
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Microsoft Advertising introduces Curate for Commerce
Retail media offering, Curate for Commerce has been introduced as an all-in-one platform that will enable retailers to partner with advertisers to leverage first-party data and provide shoppers with targeted, relevant ads. The platform is only available to major retailers at this stage.
Want more insight into retail media?
Get in touch with your Louder team.
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New Companies Hub released globally
The Companies Hub has been released in Linkedin’s Campaign Manager to help B2B advertisers learn more about how companies are engaging with their brand on the platform. The hub will feature insights on engagement levels, organic interactions, paid interactions, company information, date of activity, company lists and campaigns.
Want more info on Companies Hub?
Get in touch with your Louder team.
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Detailed targeting exclusions update
From 31 January 2025, Meta will stop delivery on existing campaigns using detailed targeting exclusions. Advertisers will see a warning banner displayed within the platform if this change is relevant to their ad sets.
Need help understanding the impact of this change?
Get in touch with your Louder team.
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Microsoft Clarity announces integration with Google Ads
This will allow advertisers to understand user behaviour at campaign level. It can be used for CRO. Maybe to determine traffic quality as well.
Need help understanding the impact of this change?
Get in touch with your Louder team.
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IN CASE YOU MISSED IT
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The era of curation continues
To curate or not to curate. Let the next wave of programmatic buying begin.
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