What’s at stake for marketers if Google’s dominance over the ad market is dismantled? A lot.

One simplifies tagging, the other unlocks full flexibility and control.

GML Sydney revealed Google’s next wave of AI ad tools reshaping search, media, creative and data strategies.

The ACCC’s final report calls for new digital rules that will reshape data use, adtech, and platform power.

From prime numbers to bot detection, July’s Data & Analytics Wednesday unpacked what’s really driving, and distorting, digital engagement.

Gen Z is returning to physical stores for immediate, tactile shopping experiences, while baby boomers are increasingly leaning in to online shopping, with 39% of shopper using AI chat tools during their purchase journey.

Search engines could soon face the same age verification rules used to enforce teen social media bans, with checks on logged-in users aimed at restricting children’s access to harmful content like pornography.

McDonald’s Australia has suffered a data breach after an I chatbot used for recruitment exposed the personal details of thousands of job applicants online.

As the U.S. administration raises the stakes in a geopolitical poker game that began when Trump started his trade war, Europeans are waking up to the fact that years of over-reliance on a handful of U.S. tech giants have given Washington a winning hand.

Cloudflare is introducing a new technical solution with pay per crawl to experiment with a way to help content creators be compensated for their contributions to the AI economy. Apply for private beta access.

OpenAI is deepening its partnership with Nvidia, sidelining Google’s AI chips as it looks to scale ChatGPT with more powerful, reliable hardware.

The FTC has approved Omnicom’s $13.5B merger with Interpublic, with conditions to prevent ad boycotts based on political views.

A contact centre for Qantas has been the target of a cyber attack, leading to a breach of customer data. The records of 6 million customers are held on the platform that was compromised and Qantas expects a “significant” proportion of the data has been stolen.

The advertising market, as defined by media agency bookings, softened in May as federal election-related demand subsided. Guideline SMI numbers show ad spend down -7.2% compared to the same month last year.

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt. Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities.

Google’s carbon emissions have soared by 51% since 2019 as artificial intelligence hampers the tech company’s efforts to go green. While the corporation has invested in renewable energy and carbon removal technology, it has failed to curb its scope 3 emissions.

Display & Video 360 now offers a Curated CTV Auction Inventory bundle which includes a collection of non-guaranteed DV360 biddable inventory across top CTV publishers. You can target this curated bundle by using a checkbox in your line items.

Campaign Manager 360 and Display & Video 360 will be updating the data source for reach reports, increasing the accuracy and availability of data. You may notice a difference in output when comparing reports that span April 1, 2024 and include date as a dimension.

We’ve seen AI Max available in several client accounts. In some cases, it hasn’t been used optimally, leading to less-than-ideal results. We’d be happy to work with you to ensure you get the best from this product.

Users with Analyst and above Google Analytics permissions can now create, edit, and delete annotations.

Microsoft Advertising will retire Target CPA and Target ROAS on 4 August 2025. Advertisers must switch to Maximise Conversions or Maximise Conversion Value, aligning with Google Ads for easier cross-platform management.

Louder explores how crawler bots are reshaping AI, driving both innovation and controversy.