Louder explores how crawler bots are reshaping AI, driving both innovation and controversy.

Australian privacy reforms are pushing businesses to strengthen data practices.

The Privacy Commissioner has stated her office now has everything they need to begin issuing penalties. Australian businesses should be treating privacy as a strategic, board-level concern. Marketers can no longer assume de-identified data, clean rooms or assumptions around pixel tracking offer blanket protection.

Netflix Ads has joined the Video Futures Collective (VFC), a local industry group focused on the commercial development of video streaming in Australia. Advertisers already part of the collective include Amazon Advertising, Disney Advertising, Foxtel Media, Samsung Ads, SBS, Vevo and YouTube.

President Trump is expected to extend the deadline for TikTok’s forced U.S. divestiture for a third time, according to reports. This news comes during high-stakes trade talks between the U.S. and China.

Audio Overviews uses Google’s latest Gemini models to generate quick, conversational audio overviews for select search queries. Audio overviews offer a convenient, hands-free way to absorb information whether you’re multitasking or simply prefer an audio experience.

Meta is introducing new features in WhatsApp’s Updates tab. The Updates tab will help Channel admins, organisations and businesses build and grow. Subscriptions, promotions and ads will appear only on the Updates tab, away from your personal chats.

Google Marketing Live 2025 showcased groundbreaking innovations across Google and YouTube. Most of the announcements are currently U.S. only, but they signal what’s coming to AUNZ, giving us time to prepare and plan accordingly.

Privacy Awareness Week is an annual event led by the Office of the Australian Information Commissioner that promotes and raises awareness of the importance of protecting personal information. Learn more about privacy and why it’s everyone’s business.

With audience persona, DV360 clients will be able to submit a free form prompt input to describe who their ideal customer persona is. Using Generative AI, DV3 will then translate this persona into the relevant Demo/Google audience. This is a phased roll out, so look out for this in your instance.

CM360 will be introducing a new reporting dimension called “Traffic Type” in the Instant Reporting user interface. This dimension will allow you to segregate and filter your instream traffic to include or exclude YouTube and Google Video Program (GVP) traffic, DemandGen traffic, and non-YouTube/non-DemandGen traffic.

Google will be dropping support for several structured data markup elements in order to simplify the search results interface. Specifically, Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing will no longer show rich results in the Google Search results.

You can now optimise for YouTube follow-on views within Demand Gen campaigns. Follow-on views optimisation seeks users who are more likely to watch more of your videos from your channel after an ad.

Google Analytics 360 users can now maintain consistent configurations between source properties and subproperties using the new Property Syncing feature. This functionality allows customers to sync all custom dimensions and metrics from source properties to their subproperties.

Aggregate identifiers will be leveraged by Google Analytics to attribute paid traffic to traffic source dimensions when GCLID isn’t available to identify the source of paid traffic. This means there will be more accurate attribution of paid Google Ads traffic from organic to paid campaigns.

Google Tag Diagnostics are now integrated with the Google Analytics consent settings hub. Users will now have more visibility on consent settings in your Google tag from GA. Website owners will now find it simpler to detect and fix errors related to consent and data collection.

Meta is introducing new features in WhatsApp’s Updates tab. The Updates tab will help Channel admins, organisations and businesses build and grow. Subscriptions, promotions and ads will appear only on the Updates tab, away from your personal chats.

The Reporting homepage has been redesigned, and a new Custom Report Builder now offers full control to create tailored reports. Additionally, Performance Max is no longer automatically prioritised over Standard Shopping, standard auction dynamics will apply, and the campaign with the highest Ad Rank will serve.

Canva has launched LinkedIn Ads into its Marketplace to make it easier for users to develop and deploy advertisements from Canva to LinkedIn.

Path to conversion reports in CM360 provide insights into consumer journeys across the funnel prior to conversions.