Get the details of Google’s automatic update coming to Google Tag Manager containers on 10 April.

Google has provided updated information on how its search algorithm works.

Floodlight tags on the server-side can introduce measurement challenges, let’s take a closer look.

Startup Scope3 has launched an AI-enabled Agentic Media Platform to help build and sell media products that are efficient, sustainable and brand safe.

Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic and revenue. The company said that AI Overviews is “materially impacting our acquisitions, revenue, and employees.”

The launch of Gemini 2.0 powers AI Overviews and the new AI Mode, enhancing reasoning, multimodal capabilities, and follow-ups. Ask anything and get AI-driven responses with helpful links.

And it’s the U.S. that’s leading this charge, by a significant margin, which, again, is why TikTok is now fighting tooth and nail to ensure the app remains available to U.S. users.

Last week, Microsoft pulled back on some planned data centre leases. The move came after the company increased subscription prices for its flagship 365 software by up to 45%, and quietly released an ad-supported version of some products.

Social media and technology companies would have six months to implement a suite of new measures to restrict Australian children from accessing adult content online, or face fines up to $50m, under proposed new codes developed by the industry.

Google announced updates to its platforms policy that will state that Google’s partners globally should comply with all applicable U.S. laws and regulations regarding subsequent downstream handling of data relating to United States users. Partners are advised to review the updated policy, which will become effective on April 14, 2025.

When a report shows a high rate of missing session_start events, we will display an icon with more information. Interacting with the icon will explain the issue detected, the cause, and link to more information including how to resolve the issue in the future.

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Advertisers can now benefit from expanded reach through new YouTube efficient reach line items which will now support all available efficient reach ad formats by default, including skippable, bumper, shorts and in-feed.

Starting in April 2025, the maximum cost per view (mCPV) bid strategy will be replaced with target cost per view (tCPV) for YouTube and partners video view line items in Display & Video 360. Existing YouTube and partners video view line items using a mCPV bid strategy will continue to serve.

Advertisers can now select ad placement preferences for YouTube, Gmail, Discover and Google Display Network (previously named ‘video partners’) at ad group level. Inventory source targeting will be moved to ad group level and advertisers will be able to selectively target channels such as Youtube only, to replicate previous YT VAC setups.

Advertisers should also note Demand Gen LIs will now be eligible to serve both image and video ads across GDN and should opt out of GDN before April if they do not wish to serve across this inventory.

Tubi exchange inventory is now available in DV360. Exchange enablement is available at the partner level. DV360 will support Creative API integrations with Netflix to allow for creative pre-registration. This will help advertisers manage creative reviews and ensure correct specs more efficiently.

With the update having already taken place, advertisers should note up to two RSA headlines can serve in the space that previously only sitelinks were eligible. This will occur when it is predicted to improve performance.

As of 1st March 2025, all Display, Native, and Video inventory on MSN, Outlook, Microsoft Casual Games and Activision Blizzard King in Australia and New Zealand has been brought in-house to Microsoft Advertising

A reminder on the upcoming deprecation of Ads Creative Studio (ACS), set to be actioned on Mar 26, 2025. To prepare for the sunset, advertisers should have fully migrated off the platform and be using alternative solutions, and have ensured existing assets are saved elsewhere.

Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions.

Deep dive into Google Analytics’ time metrics to understand how they translate to user behaviour.

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