As signals decline, platforms optimise through modelling. Measurement now determines accountability.

Ad tech is shifting from tools to infrastructure as privacy, AI and media economics collide.

AI agents are reshaping how content is discovered, consumed and valued across the web.

How Tour de Cure’s Signature Tour is uniting Australia’s media industry around cancer prevention.

Facial recognition technology is rapidly expanding across devices, policing and smart wearables, raising concerns that current privacy laws are not keeping pace with biometric surveillance.

Marketplace agency Podean has acquired Amazon DSP specialist Ad Advance to help brands navigate fragmented retail media networks and scale campaigns across global marketplaces.

A new perspective from Snowflake argues the biggest impact of AI in advertising won’t be automation, but who gains access to data and decision-making, potentially reshaping the balance of power across the ad-tech ecosystem.

Australia’s new MOVE audience currency gives out-of-home far more granular, audience-led measurement, strengthening its role in MMM, planning and broader media investment decisions.

A compromised Google Gemini API key led to $82,000 in charges in just 48 hours, highlighting growing security risks as exposed credentials gain new access to AI services.

Some major agency groups and advertisers are pulling back from The Trade Desk’s OpenPath, citing concerns over transparency around where ads run and potential hidden fees on the platform.

You will not be able to apply targeting settings and inventory source settings as it will be removed from the Campaign and Insertion Order (IO) levels and consolidated to partner and line item level only.

DV360 will be deprecating the ability to manually create Programmatic Guaranteed deals. These deals will need to be sent to DV360 via the deal sync API and allow advertisers to accept them within the DV360 UI.

Campaign Manager 360 will no longer provide paid social metrics and dimensions sourced from Search Ads 360 in the Campaign Manager 360 “Paid Social” report template, which is currently only available for Meta activity sourced from Search Ads 360. Search Ads 360 will continue to report on paid social data, for complete insights.

Meridian Scenario Planner is a tool that automates the creation of comprehensive reports that analyse the effectiveness of various marketing channels and their impact on sales or KPIs. The resulting report shows Meridian based marketing analysis and supports interactive budget optimisation.

BigQuery now lets you configure a global default location. This setting is used if the location isn’t set or can’t be inferred from the request. You can set the default location at the organisation or project level.

Meta has announced it’s changing the definition of click-through attribution for website and in-store conversions. The aim is to have click-through attribution reporting that will have more consistency with third-party reporting tools like Google Analytics, as well as engage-through attribution that will provide visibility into the added value of uniquely social interactions, such as a like, share, or comment.

Measurement no longer reports performance. It now governs cost, control and accountability.