Path to conversion reports in CM360 provide insights into consumer journeys across the funnel prior to conversions.

Floodlight tags on the server-side can introduce measurement challenges, let’s take a closer look.

ChatGPT’s web search capabilities have been updated to improve online shopping for users with personalised product recommendations with images, reviews, and direct purchase links.

Lawyers for the US competition and consumer watchdog allege Meta unlawfully quashed rivals by purchasing Instagram and WhatsApp over a decade ago.

Apple’s plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.

Netflix has enabled programmatic guaranteed buying in Australia for buyers using Google’s Display and Video 360 (DV360) and The Trade Desk.

Any domain proxied through Cloudflare can now serve your Google tags directly from that domain. This allows you to get better measurement signals for your website and can enhance your campaign performance.

Apple and Meta fined millions of euros as European Union antitrust regulators handed out the first sanctions under landmark legislation aimed at curbing the power of Big Tech.

Starting May 2025, Google will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name. For verified agency accounts, the client payment profile will be used for the payer name.

Starting May 19th, Campaign Manager 360 is migrating their paid search reporting due to infrastructure improvements. Due to this, some paid search dimensions and metrics are being deprecated. All commonly used reports should have the dimensions and metrics removed prior to ensure consistency.

This month, Google begins rolling out Google tag gateway for advertisers. The new feature enables you to run your Google tags, be it client-side or server-side through your own website infrastructure, such as a content delivery network (CDN), load balancer, or web server. This will help you strengthen your first-party data strategy.

Rolling out to all advertisers globally in beta starting later this month, this suite of targeting and creative enhancements brings the best of Google AI to your Search campaigns.

Aggregate identifiers and Manual Tagging UTMs are Google’s latest initiatives to provide more complete data. Both approaches aim to improve attribution accuracy in scenarios where less data is coming through due to consent choices.

Comparisons let you evaluate subsets of your data side by side. For example, you could compare data generated by Android devices to data generated by iOS devices.

Ads Studio is now generally available in Microsoft Advertising Editor, in addition to the Microsoft Advertising Platform web UI.

Copilot’s capabilities for image, background, and display banner generation, as well as image editing and asset-level performance insights are now all in one place with Ads Studio.

Understand how your budget is being spent and which tools will truly help you optimise your strategy.