Explore the benefits of server-side tagging and why you should implement it with Louder’s help.

Learn how to reach opportunistic audiences that you may not have thought to target.

Google Ad Manager users can now leverage GA4 audiences for greater insights on campaign performance by simply accepting a third-party segment.

A study from Ipsos has revealed that Australians are the most concerned regarding the rise of AI due to the security of their personal data. Japan were the least nervous with emerging economies typically being more optimistic towards AI whereas high-income countries are more concerned.

David Jones has joined the advertising industry with the launch of David Jones Amplify, a stand alone retail media department. The business is partnering with Medium Rare Content Agency and offers over 475 in-store formats, 102 digital formats and 70 print and digital editorial formats.

AI developers are currently feeding their generative models with outputs from other generative models as they are hungry to train their program with more and more information. However, this can lead to an autophageous loop where AI models begin to self-consume their own data and produce incorrect and exaggerated results.

After several regulatory rulings against Meta regarding harvesting users’ data to create user profiles, users in the EU, Switzerland and the EEA must now provide consent to be shown targeted adverts.

Many are unaware that their data and online content is being scraped and collected by OpenAI who could potentially have been collecting data for months or even years.

Users now have access to the new Audiences report in GA4 which allows you to identify your most engaged and profitable audiences. This report can be found under the User Reports in GA4.

Want more insight on all things GA4?
Get in touch with your Louder account manager.

Users are now able to link Campaign Manager (CM360) and GA4 via Floodlight integration which allow GA4 users to view CM360 as a traffic source in cross-channel reporting. With this, users of DV360 can run automated bidding campaigns optimised toward GA4 attributed conversions.

Want more insight on GMP product linking?
Get in touch with your Louder account manager.

Google Ads will be launching several new features that leverage its AI-powered tools. This includes but is not limited to enhanced insights by providing more details about product issues and optimising towards new customers with high predicted lifetime value.

Want more insight on all things Google Ads?
Get in touch with your Louder account manager.

Custom bidding can now be used in audio line items, allowing users to define how much an impression is worth and align closer to their goals. Optimisations can be made towards KPIs, conversion activities, Custom Floodlight variables, weighted conversions, GA4 or GA360 goals and Floodlight Sales revenue.

Want more insight on custom bidding?
Get in touch with your Louder account manager.

CM360 has launched benchmark dimensions in reporting, a new feature that provides advertisers averaged data within each vertical to compare campaign performance to that of industry peers. Advertisers are automatically opted in to sharing this anonymised data with Google, however can opt out under Advertiser Properties within their CM360 instance.

Want more insight on CM360 reporting?
Get in touch with your Louder account manager.

ACS will be introducing a new Performance Max project type in H2 2023 which provides users creative-focused guidance when assembling PMax Asset Groups. Users will also be able to preview and export these assets directly to their linked Google Ads account.

Want to understand more about ACS?
Get in touch with your Louder account manager.

Louder uncovers how you may be impacted by the recent Safari 16.4+ update.

Learn how best to set up your bid strategies with auction-time bidding.