Learn how to retain your GA4 data after the sunset of Universal Analytics.

Is your brand safe? Learn all about block and allowlisting.

The Australian online advertising market saw a growth of 1.8% YOY, however, this is much lower than FY22 which saw a 22% YOY growth. Video advertising continues to outperform all categories with CTV yielding the greatest share of publisher video inventory investment.

The Digital Markets Act (DMA) has been unveiled where 6 of the biggest tech companies including Apple, Alphabet and Amazon, must comply to a set of obligations curbing their powers and allowing consumers to decide what apps are on their phone and to delete pre-loaded software.

Due to recent introductions of government policies in the EU, Meta may potentially release paid versions of Facebook and Instagram to EU users that would have no advertising. This is in response to privacy concerns and scrutiny from EU regulators regarding the collection of user data.

25 car brands have been studied by the Mozilla Foundation with findings showing all brands failing consumer privacy tests and collecting more then necessary amounts of personal data. More than 70% of the reviewed car brands have stated they could sell the collected data, with 84% stating “they can share personal data with service providers or data brokers”.

Australians are favouring offline forms of advertising since post-pandemic, with cinema advertising ranking most favourable. This was followed by non-digital OOH, point of sale, digital OOH and sponsored events as the top five. Platforms that are deemed more traditional such as Disney, Kayo and The Age are more trusted by Australians compared to the rest of the world who respond more positively to online media giants such as Amazon and Google.

GA4 users can now export user IDs and device IDs within an audience that is created in GA4. An example of how the Audience Export API can be used include integrating audience data with other marketing tools or to A/B testing platforms. The Audience Export API is currently in alpha but is available to both standard and 360 properties.

Want more insight on GA4 audiences?
Get in touch with your Louder account manager.

From October 2023, Demand Gen campaigns will become available to all Google Ads advertisers where Discovery campaigns will be eligible for upgrades. Your Google account team can help you with the upgrade, however, if you do not have a Google account team, then your Discovery campaign will be automatically upgraded by November.

Want more insight on Demand Gen campaigns?
Get in touch with your Louder account manager.

New parameters to tracking tags have been added to become eligible for registration with Chrome’s Attribution Reporting API post-3PCD. All new downloaded tracking tags will be Chrome compliant by default.

Want more insight on tracking tags?
Get in touch with your Louder account manager.

Users are now able to target specific operating systems on CTV line items such as Apple TV, Google Chromecast and Samsung Smart TV for more niche targeting. These settings can be found under ‘Device’ in Targeting.

Want more insight on CTV advertising?
Get in touch with your Louder account manager.

Video projects can now be exported directly to your linked CM360 advertiser and assigned to your Placements to maximise creative relevance on 3P video inventory (including CTV). The export option is only available if the project’s status is “Completed”, otherwise click “Prepare for export”. Up to 250 different video variations can be generated and rules can be applied to target location, language, time of day, or 1P audiences (in CM360 directly).

Want more insight on ACS?
Get in touch with your Louder account manager.

We say bye to Google Optimize at the end of this month. There are three new integrations are available for the following third party tools: AB Tasty, Optimizely and Visual Web Optimizer allowing the results of the experiments to be analysed in GA4.

Need more info on A/B testing?
Get in touch with your Louder account manager.

Explore the benefits of server-side tagging and why you should implement it with Louder’s help.