Understand GA4’s reporting identities to get the most out of your analysis.

Can’t find good keywords for your search campaign? ChatGPT and Google Keyword Planner can help.

Improve your brand safety with content exclusions in DV360.

The FAST market is growing rapidly with more Australians choosing not to pay for TV and streaming services quickly adopting ad supported channels as if we were travelling back in time to linear TV.

Google is currently developing a feature within Chrome to protect IP addresses to reduce cross-site tracking and user activity. The feature will create a proxy IP address and is soon to be launched as a beta version that will be tested out on Google-owned domains.

In a “global effort”, more and more people who have used ad blocker in the past on YouTube are now prompted to either disable ad blocker or sign up to YouTube Premium for an ad-free experience in order to watch their favourite YouTube channels.

With the new Privacy Act Review and continuous growing privacy concerns, Australia may be heading in the same direction as the EU with rigorous regulations possibly mirroring the GDPR.

Social media users, particularly Gen Z, are preferring user generated content (UGC) rather than high production content for the authenticity and relevance as consumers are more likely to trust others that are similar to them. Brands are no longer partnering with online influencers and content creators for their large following, but how engaged their audience is which stems from authenticity.

Meta has expanded on its lead generation features across Facebook and Instagram which are aimed to help advertisers gain higher quality leads. Features include new ad formats, call leads, the integration of Advantage+ for lead gen campaigns and a new CRM integration partner with Hubspot as well as streamlining Zapier.

Want more insight on Meta Ads?
Get in touch with your Louder account manager.

First click, Linear, Time decay, and Position-based attribution models have now been deprecated since mid-October for Analytics users and Admin API. Properties that were using the affected attribution models will automatically switch to Paid and organic data-driven attribution.

Want more insight on attribution modelling?
Get in touch with your Louder account manager.

DV360 and CM360 will both be deprecating Full Path and Attribution reports in addition to Cross-device conversion metrics which includes but is not limited to the following:

• Total Conversions + Cross-Environment
• Total Revenue + Cross-Environment
• Click-through Conversions + Cross-Environment

Want more insight on GMP reporting?
Get in touch with your Louder account manager.

Google has released a new “search themes” feature in beta within PMax campaigns. Working in conjunction with Google AI, advertisers will be able to reach consumers and placements that are new but relevant to what customers are searching and related topics that drive conversions.

Want more insight on PMax campaigns?
Get in touch with your Louder account manager.

YouTube video views line items incorporate a multi-format ad strategy, including skippable in-stream, in-feed, and Shorts video ads. This line item can only be created with an objective of Product and brand consideration and is intended to drive views at a lower cost.

Want more insight on YouTube ads?
Get in touch with your Louder account manager.

SA360 conversion value rules will soon be available to be configured in Google Ads PMax campaigns. Advertisers must sign up for open beta through their SA360 account representative.

Want more insight on SA360 conversion value rules?
Get in touch with your Louder account manager.

Standard, Reach, Floodlight and URA offline reports will be deprecated and migrated to instant reporting within the first half of 2024. Scheduled reports and reports that are accessed via the reporting API will not be affected by this migration.

Want more insight on CM360 reporting?
Get in touch with your Louder account manager.

The new Insights page help advertisers plan and build creatives by providing insight to global and local trends of consumer behaviour and top searches. ACS is looking to expand available insights to audience profiles, YouTube content consumption trends and offer demographic filtering.

Want more insight on ACS?
Get in touch with your Louder account manager.

Things to consider before sending your customers’ data to third parties.