Keep up with the publishers with all new partnerships and products in 2024.

Add an extra layer of protection to enhance your brand safety with third party verification vendors.

Conversion setting confusion? This guide should clarify all your questions.

The Association of National Advertisers (ANA) final report estimates that there are $22B of efficiency gains from the $123B assessed in the study through log level data analysis. There are a number of approaches called out in the report for brands to consolidate programmatic media buying vendors (SSPs), reinstate inclusion lists, re-work curated inventory (PMP) and avoidance of long tail MFA’s, which are among some of the major take outs.

MP Mark Dreyfus has announced the establishment of a copyright and AI reference group by the Albanese Government in preparation for copyright challenges in the future relating to AI. This will involve a number of stakeholders and sectors pertaining to issues around copyright protection including but not limited to AI training materials and imitative and AI-generated work.

The Australian Association of National Advertiser’s have launched the new Children’s Advertising Code which now cover advertising directly to children instead of just children’s products. This includes prohibiting advertising of products such as vapes, using sexual imagery and encouraging unsafe practices.

The Australian advertising market is expected to grow in 2024 according to MAGNA with social predicted to increase the most over the next year. Digital media is expected to cover the majority of advertiser budgets with spend in TV and print expected to decrease.

The launch of ChatGPT opened the gate for many others to release their own version of generative AI platforms. Over the past year, there were many highs and lows with key milestones including the launch of ChatGPT Plus.

As we head towards the peak of the holiday season, premium inventory can help leverage the craze of Christmas. Magnite has an array of premium inventory across display, rich media, OLV, audio and streaming TV from Nine, 7Plus, REA Group, Paramount, Foxtel Media, SBS and Optus Sport. With many exciting shows such as the beloved Love Island AU, Christmas movies and a summer full of cricket all lined up, viewership in this season is expected to rise.

Google Signals will be removed from all GA4 properties as a reporting identity from 12 February 2024. GA will continue collecting Google signals (when enabled), and will still be supported in demographics and interests reporting in addition to audience and conversion use cases such as remarketing and conversion optimisation in linked Google products.

Want more insight on Google signals?
Get in touch with your Louder account manager.

Analytics audiences can now be created directly in Google Ads via Audience manager or when creating a campaign. This eliminates the need to go back and forth between GA4 and Google Ads.

Want more insight on Google Ads audiences?
Get in touch with your Louder account manager.

Analytics audiences can now be used as first-party segments via Publisher provided identifiers (PPIDs) when exported to Ad Manager. These first-party segments can be used to target highest value users by monetising your site and app.

Want more insight on Analytics audiences?
Get in touch with your Louder account manager.

Brand lift studies are now available for CTV campaigns to measure ad effectiveness such as ad recall, brand awareness and consideration. By measuring your CTV ad’s effectiveness, this can help better align your marketing objectives with your CTV campaign.

Want more insight on Brand Lift?
Get in touch with your Louder account manager.

There are a number of deprecations within CM360 reporting, including the deprecation of Full Path and Path Attribution reports and Cross-device Conversion metrics such as Total Conversions + Cross-Environment and Total Revenue + Cross-Environment.

Want more insight on CM360 reporting?
Get in touch with your Louder account manager.

Selected advertisers will be able to overlay a QR code on non-skippable YouTube ads on CTV devices that are bought through Instant Reserve (feature currently in pilot). Viewers can use their mobile devices to scan the QR code, taking them to a click-through URL, helping enhance brand engagement and allow for measuring conversion metrics.

Want more insight on CTV ads?
Get in touch with your Louder account manager.

PMax asset groups can now be created in ACS, assembling text, image and videos. A checklist is provided and a preview sheet can be created to build variations of assets where the final asset can be be exported to a linked Google Ads account.

Want more insight on ACS?
Get in touch with your Louder account manager.

Meta has launched a number of new Reels features including Collection ads, Multi-destination Reels carousel ads and swipe left functionality on Reels ads. In addition, improvements have been made to Advantage+ Creative for easier optimisations and brand suitability solutions are available on Reels which includes inventory filter controls and using Zefr, a third-party brand suitability verification solution.

Want more insight on Meta ads?
Get in touch with your Louder account manager.

Understand GA4’s reporting identities to get the most out of your analysis.