Dive into the future of interactive ads where users can explore your product with a 3D model.

Find out what the removal of Google signals from the reporting identity in GA4 means for you.

Google has begun the retirement of third party cookies starting with 1% of Chrome users that were randomly selected. With a plan to deprecate all third party cookies by the end of 2024, advertisers can now test out their first party data strategies as we approach a cookieless world.

IAS’ new Quality Attention product links media quality, eye tracking and machine learning to capture campaign performance and predict the capability of impressions to result in business objectives such as awareness and conversions.

Despite the gaming industry being expected to grow, research by OMG reveal the majority of APAC gamers are likely to negatively respond to in-game ads, with many causing them to stop playing the game due to repetitiveness. On the other hand, respondents from India perceive in-game ads as a positive experience.

The new Link History houses tracking data of all links a Facebook user has clicked on, promoting the feature as a way for users to “never lose a link again”. This feature is gradually being rolled out globally and users can opt out with Meta promising the data being deleted within 90 days.

Customers can provide additional user-provided data alongside User ID to GA4 which is consented hashed 1P data such as emails, phone numbers and mailing addresses. This data is matched with Google data to power Enhanced Conversions, demographics and interests reporting and soon to Customer Match. This feature is currently in open beta.

Want more insight on GA4 data?
Get in touch with your Louder account manager.

The end of the previous SA360 is almost here with access expected to be removed between February and April 2024. The ability to schedule your upgrade has now passed, but don’t fret, a service-preserving upgrade will be selected for accounts that were not scheduled which is expected to begin in February.

Want more insight on the new SA360?
Get in touch with your Louder account manager.

Value based bidding will be available to YouTube & partners video action line items which can be used for optimising your bids to achieve more value based on Floodlight activities. This enables advertisers to use custom bidding strategies such as Maximise conversion value and Target ROAS.

Want more insight on value based bidding?
Get in touch with your Louder account manager.

Users can set up reservations in Google Ads for YouTube products via a self-service buying process. This means advertisers can reserve an approximate number of impressions at a fixed CPM by setting up a reservation video campaign. To utilise Reservation in Google Ads, contact your Google account team for access.

Want more insight on Reservation?
Get in touch with your Louder account manager.

All advertisers will be able to use 30s non-skippable YouTube video ads on YouTube Select via Instant Reserve which allows for richer storytelling and usage of existing assets.

Want more insight on YouTube ads?
Get in touch with your Louder account manager.

Keep up with the publishers with all new partnerships and products in 2024.