How do we define a MFA website in this ever increasing blurry space?

Australian businesses must look at consent management now to prepare for the changes to privacy laws.

Avoid unwanted ad inventory by creating negative keywords lists for exclusion.

The Commission has opened non-compliance investigations under the Digital Markets Act (DMA) into Alphabet’s rules on steering in Google Play and self-preferencing on Google Search, Apple’s rules on steering in the App Store and the choice screen for Safari and Meta’s “pay or consent model”.

The U.K. Competition and Markets Authority may extend cookie deprecation deadlines if Google does not reasonably meet anti-competition concerns. A formal review of Google’s cookie deprecation plans will take place once Google commits to a “standstill period” where no advancements can be made to the deprecation process.

Adobe has introduced AI solutions to assist marketers with planning, content creation and production alongside delivery and activation capabilities.

The US House of Representatives have passed a bill to ban TikTok across the country if it fails to comply with requests to separate from parent company ByteDance and diversify ownership.

Advertisers can now target “app mediation partners” via open auction display and video line items to enhance access over mobile app inventory. From April 2024, inventory purchased via this optional feature will incur a fee, however Advertisers can choose to opt out.

Need help opting out?
Get in touch with your Louder account manager.

To prevent discrepancies between Analytics and Google Ads, important events can now be labelled as ‘key events’ to allow ‘conversions’ to now refer to important actions that measure campaign performance. This definition will ensure alignment across the two platforms, allowing for consistent reporting of conversion-based performance metrics.

Want more insight on conversions and key events?
Get in touch with your Louder account manager.

All references to the global site tag (gtag.js) will be renamed to “Google tag” to remain consistent with Google Ads terminology.

Want more insight on floodlight tags?
Get in touch with your Louder account manager.

For custom bidding goal builder, DV360 users can now set multipliers and rules for conversion, click and brand awareness based on bid request impression signals.

Want more insight on custom bidding in DV360?
Get in touch with your Louder account manager.

Unlinked DV360 advertisers may now be displayed in the Analytics UI as a recommendation to link the two platforms.

Want more insight on linking platforms?
Get in touch with your Louder account manager.

Advertisers will soon be able to target Disney inventory via DRAX, set instant deals and gain access to their CTV inventory via Marketplace.

Want more insight on inventory targeting?
Get in touch with your Louder account manager.

Performance Max campaigns are now available globally on Microsoft Advertising. It can be found as a new campaign type available on Microsoft Advertising online, Editor, and API.

Want more insight on Bing campaigns?
Get in touch with your Louder account manager.

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