The deprecation of third party cookies has been delayed for a third time.

Louder discusses privacy safe measurement solutions that can help build trust with customers.

As part of its fight against ad blockers, YouTube will now start pushing alerts and buffering issues to users utilising third party applications to turn off in-platform ads.

Alphabet revenue increases by 15% since last year, with Google Search, YouTube and Google Cloud heavily driving profits. Stocks reached an all-time high this year despite a couple of internal and external hiccups along the way.

Federal Attorney General Mark Dreyfus has stated that the new Privacy Act will be introduced into Parliament this August, with a firm stance against many current and emerging industry practices surrounding the definition, treatment and transparency of personal information.

The business models underlying today’s advertising eco-system are buried deep. The balance has tipped over from being demand-led to supplier-driven. This means that the big media agency groups have become part of the supply-side, selling so-called ‘products’ to their clients at inflated and undisclosed prices.

DV360 will soon launch a feature that will allow users to review CTV creatives to ensure they meet publisher-specific inventory requirements. This update to creative management capabilities for CTV assets should assist in creative rejection issues based on ad spec differences commonly faced by users.

Want more insight into CTV campaign management?
Get in touch with your Louder account manager

CM360 now provides users the option to unlink previously chosen third-party measurement providers, enhancing user control over platform measurement integrations.

Want more insight into measurement integrations?
Get in touch with your Louder account manager.

Property Admins and Editors will now be able to save comparisons to their GA4 property to compare relevant user bases with more efficiency. Audience based conditions can also be defined through saved comparisons, allowing users to report on.

Want more insight into audience comparisons in GA4?
Get in touch with your Louder account manager.

New AI features have been introduced by Meta to integrate automation into ad creation. Advertisers will be able to utilise tools for image and text generation purposes.

Want more support with Meta campaigns?
Get in touch with your Louder account manager.

Multiple updates have been introduced by Google to increase potential of PMAX campaigns including account level IP exclusions, experimentation with final URL expansions, detailed demographics in asset audience insights and budget pacing insights.

Want more insight into PMAX campaigns?
Get in touch with your Louder account manager.

Active keywords with no impressions in the past 13 months will be paused automatically to improve budget allocations. Advertisers will have the option to turn keywords back on as needed, however ad groups will be paused again if no impressions are gained in the following three months.

Want more insight into search campaign optimisation?
Get in touch with your Louder account manager.

Australian businesses must look at consent management now to prepare for the changes to privacy laws.

Things to consider before sending your customers’ data to third parties.