The proposed changes to the Privacy Act 1988 will have a big impact on digital business.

Your ultimate guide to programmatic brand safety with DV360.

Businesses that need any data from Universal Analytics need to extract it now.

A new report from the ACCC suggests that Australians are unaware how much of their personal data is being collected daily. Vulnerable people may also be bigger targets when they’re identified via their data.

Global advertising spend has been forecast to grow by 5.0% in 2024 (vs. 3.3% in 2023). Advertising spend in Australia is estimated to increase by 1.8% in 2024, a drop from the previously estimated 2.3% at the end of 2023.

AppleInsider reports a new feature is currently being tested by Apple called “Web Eraser”. The tool has been developed to give Safari users the option to remove specific portions of web pages including banner ads, images, text and more.

At Google Marketing Live 2024, Google highlighted the transformative power of AI in reshaping media, creative, and measurement heralding a new era of advertising. Explore this comprehensive overview of all the new updates.

Google has confirmed its PAIR identity tool intended for publisher-advertiser data matching purposes, has been made available to the IAB Tech Lab for further development and integrations in order to create a streamlined approach to data sharing and privacy across the ad industry.

PayPal’s long-standing relationships with millions of consumers and merchants make the company uniquely positioned to create an advertising platform that is rooted in commerce.

Netflix’s has announced the launch an in-house advertising technology platform, by the end of 2025. The company says the new platform will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact.

Goal builder will soon allow users to set multipliers and rules for conversion, click, and brand awareness for known signals in bid requests.

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Demand Gen is rolling out across DV360 and SA360 in the coming months. It will allow advertisers to combine immersive Google Ad formats within a single campaign and optimisation will powered by your Floodlight measurement setup.

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The Realtime report in GA4 now includes a more granular view of user activity. It shows “Users in the last 5 minutes” with an enhanced bar graph giving advertisers more clarity on how many users are on their site or app per minute.

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YT Select ads with 30 and 60 sec non-skippable formats are now available for all users targeting YT Select buys through Instant Reserve. Note that 30-second non-skip ads will show on YT TV or CTV devices. 60-second non-skip ads will show only on YT TV, which is only available in the US.

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Microsoft have developed the Summer Games 2024 in-market audience so that advertisers can target an audience that is passionate about sports and align their brand with the Paris 2024 Olympics media coverage.

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Advertisers will be able to describe a desired ad to enable Google AI to utilise feed data to suggest headline and description formulas for RSAs .

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Similar to linking Floodlight with standard GA4 properties, users can now link Floodlight with GA4 sub-properties and rollup properties to share specific data with a chosen Floodlight configuration. Rollup property linking supports cross-brand linking and activation use cases.

Need help on Floodlight linking to GA4?
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Starting August 30, 2024, the updated Google Ads design will be introduced across all markets. The new design will be exclusively accessible on desktop platforms. Rest assured, all existing features and tools will continue to receive full support.

Want any support on the new Google Ads UI?
Get in touch with your Louder account manager.

Louder discusses privacy safe measurement solutions that can help build trust with customers.