Google stealthily implemented their newest feature, Customer Types into Google Ads.

Start collecting user level data into your GA4 BigQuery exports and find out why you’ll need it.

Large organisations with many teams using Google Tag Manager will benefit from Zones.

There’s been an influx of search partner network fraud traffic. Get tips how to verify your campaigns.

A major supply chain attack has affected many websites that rely on third-party web providers.

Australian Prime users will be asked to increase their monthly payments by $2.99 to keep their Prime watching ad-free. Advertisers who wish to purchase inventory can do so via the managed service or self-service packages.

Oracle’s decision to abandon the adtech sector after a precipitous revenue decline has sent a chill through the rest of the supply chain. Support for its advertising products will end on Sept 30.

Nine Entertainment still has ad spots available for the Paris Olympics and improved technology meant more could be done with less with the game starting July 26.

Nine Entertainment has announced it would lay off up to 200 employees. The announcement follows a spate of restructures and redundancies at both News Ltd and Seven West Media in recent weeks amid signs the economy is cooling as advertisers slash their marketing budgets.

The NAB says the big four banks are under constant cyber attack, labelling it “asymmetrical warfare”.

Next&Co’s quarterly Digital Media Wastage report reveals that Q2 data showed an average of 44% across total audited digital media spend was wasted.

Advertisers will be moved from offline to instant reporting in DV360. Migration will occur in waves starting in July 2024. Accounts in each wave will be notified within the DV360 UI.

Need help with reporting in DV360?
Get in touch with your Louder account manager.

A few months back GA4 updated the BigQuery export schema to support an additional table export for user-level data. This setting must be turned on if you want to start collecting it as there is currently no backfill option.

Need help with your GA4 BigQuery setup?
Get in touch with your Louder team.

The Advertising section of GA4 will now show advertising segments which refer to the number of users who are eligible for remarketing and ads personalisation in Google Ads. These segments will be synonymous with audience segments in Google Ads’ Audience Manager.

Need help in taking advantage of advertising segments?
Get in touch with your Louder account manager.

Starting this month, advertisers globally will be subjected to a 30% Apple service fee when using the Facebook or Instagram IOS app to Boost a post. As a workaround, Meta have enabled advertisers to Boost posts via desktop and mobile browsers to make use of the same features and capabilities, yet avoiding the mandatory service charge.

Need more information on Apple Service Fees?
Get in touch with your Louder account manager.

If you’re running video campaigns in Google Ads, you can use this tool that helps measure deduplicated, on-target reach and frequency across multiple video campaigns.

Unfortunately this doesn’t work with Demand Gen campaign yet.

Want help with your Video campaigns?
Get in touch with your Louder account manager.

Digital content label exclusions (G, PG, T, MA & Not-yet-rated) will be removed from all YouTube advertiser and line item level settings. Content suitable for families (CSF) will remain at the advertiser level, and will be moved to a new Excluded content themes panel.

Need help with setting up brand safety targeting?
Get in touch with your Louder account manager.

Commencing 15th July, Meta will remove the ability to use detailed targeting exclusions in new ad sets. Existing campaigns will remain unaffected until 31st January, 2025 where delivery will be paused on campaigns using detailed targeting exclusions. A warning banner within the UI will notify advertisers which ad sets are using the feature.

Want help with your Meta campaigns?
Get in touch with your Louder account manager.

Insertion orders will now have objective selections to determine what KPIs, line item types and bid strategies are available within an IO. Advertisers will have the option to change the objective to “No objective” once an IO has been created and an objective has been selected in order to make all KPIs, line item types and bid strategies available.

Need more information on IO level objectives?
Get in touch with your Louder account manager.

Recent updates to query matching and brand controls now available in Google Ads include:

• Brand inclusion: limit the traffic you receive for the brands you select
• Enhanced search terms report: misspelled search queries are now reported alongside the correctly spelled search queries.
• Negative keywords update: negative keywords exclusions now include misspellings.
• Expanded brand exclusions: brand exclusions are now available across all match types and Dynamic Search Ads.

Want help in taking advantage of query matching?
Get in touch with your Louder account manager.

The new Tag Diagnostic tool has been added to the UI to help advertisers find and fix issues with website tags. The tool can be accessed from the Google tag settings and on the landing page of Tag Manager when issues are detected. The tool is rolling out in phases and may not be available in all accounts yet.

Need information on tag set up best practices?
Get in touch with your Louder account manager.

Advertisers will now be able to view “First conversions” data alongside “All conversions” within Ad Manager under Attribution settings. This is intended to assist in bridging the gap between results shown in Ads Manager and measurement platforms such as GA4.

Need more information in the attribution space?
Get in touch with your Louder account manager.

The proposed changes to the Privacy Act 1988 will have a big impact on digital business.