Despite AI advancements, some manual control is still essential for optimising ad campaigns.

Google’s announcement to keep 3P cookies only postpones the inevitable.

A US judge has ruled Google acted illegally to crush its competition and maintain a monopoly on online search and related advertising. Monday’s landmark decision is a major blow to Alphabet, Google’s parent company, and could reshape how technology giants do business.

X has sued a global advertising alliance and several major companies, including Mars and CVS Health, accusing them of unlawfully conspiring to boycott the site and causing it to lose revenue.

Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.

In a separate case, a Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting.

Google has decided to keep third-party cookies in its internet browser after years of pledging to scrap them.

New data from Semrush shows just how often Google mixes search ads into the organic results.

Independent MPs have accused the federal Labor government of kowtowing to gambling companies and betraying the legacy of one of its MPs, the late Peta Murphy, after this masthead flagged proposed changes that would cap, rather than ban, gambling advertisements.

Meta can’t find any adverse impact to user engagement following the social media player’s withdrawal of news from its platforms in Canada. Australia could face a similar ban if the federal government, through the News Media Bargaining Code, tries to force Meta to pay the media outlets for news content.

Meta’s problems with its pay and consent model extend far beyond Europe’s borders. Regulators are increasingly cooperating around the world, and in Australia that’s formalised under groups such as the Digital Platform Regulators Forum.

Advertisers running Instant Reserve campaigns will soon be able to use first position targeting to ensure ads are the first seen by viewers in their Youtube sessions. This update to targeting will be available for both in-stream and shorts campaigns, and can be used to positively impact brand awareness and engagement.

Want more insight on DV360 targeting capabilities?
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Google is adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and more.

Want help with your Google Ads campaigns?
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CM360 has updated the set up and tracking process of QR code scans for CTV ads by simplifying the implementation of the click tag in the creative to automatically traffic the appropriate placement and click tracker.

Want more information on CM360 CTV click through tracking?
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Brand exclusions, campaign-level auto-generated asset settings, and more have been released by Microsoft to give advertisers additional controls in their PMAX campaign.

Want more information on Performance Max campaigns?
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Google have added a new record to the GA4 BigQuery Event export that contains the Google Ads and Manual campaign context information for each session present in the export. This information is repeated for every event in a session to enable fast and easy channel analysis in BigQuery of any event within a session.

Need more information on GA4 BigQuery exports?
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Meta will now be imposing data restrictions on Meta Business Tools (i.e. Meta Pixels) with the intention to reduce risk of sharing information.

Advertisers can check whether restrictions have been enabled within the pixel’s Data Sources > Settings > Data restrictions > Core setup. If enabled, please review existing custom audiences, custom events and ad sets reliant on these with guidance from the linked article.

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Microsoft has expanded their collaboration with Integral Ad Science (IAS) to offer third-party verification reporting on Microsoft Advertising Platform. This is intended to help advertisers ensure the ads they run are driving engagement with real users in brand-safe environments.

Want more insight into brand safety and verification?
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Google Ads has added a new page within the data manager section. Allowing advertisers to change several consent default states, in regards to both hit data and uploaded first party data.

Want help with your Google Ads campaigns?
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Google stealthily implemented their newest feature, Customer Types into Google Ads.

There’s been an influx of search partner network fraud traffic. Get tips how to verify your campaigns.