Learn to work with your current partners to move towards a more privacy aware framework.

It’s time to do some governance and clean up after the turn down of Universal Analytics.

The state of television and on-demand video consumption is changing in the Australian market.

The latest lawsuit, first filed by the DOJ and a coalition of states in January 2023 and beginning its trial this week, alleges that Google “has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising”.

Almost four years since the Privacy Act review commenced, the Australian government has introduced a reform bill that fails to make most of the fundamental changes needed to modernise our privacy laws.

The Dutch Data Protection Authority (DPA) said the transfers were a “serious violation” of the EU’s General Data Protection Regulation (GDPR), as they failed to appropriately protect driver information.

Mark Zuckerberg says he regrets that Meta bowed to Biden administration pressure to censor content, saying in a letter that the interference was “wrong” and he plans to push back if it happens again.

The ACMA has found streaming service 10 Play, provided by Network Ten Pty Ltd, breached gambling advertising rules by presenting gambling advertisements outside allowed times during two live-streamed sports events.

Total advertising spend, as measured by media agency bookings, dropped 7.8% in July despite an initial six-day surge for Olympic broadcaster Nine Entertainment.

Apple hobbled much of the digital ad industry in the name of privacy, conveniently kneecapping rivals like Meta in the process. But after Google, the US Justice Department is coming for Apple – and it alleges those claims of privacy are nothing more than “an elastic shield that can stretch or contract to serve Apple’s financial and business interests”.

Google is improving GA4’s standard ecommerce reporting capability by adding a transaction-scoped report to the ‘Sales’ section. With this new report, you no longer have to create a custom Explore report to see data on a transaction level.

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Microsoft automated bidding optimizes bids for the user at the auction level and in real-time. By activating Microsoft automated bidding with Floodlight conversion data, you can enhance performance on Microsoft search and shopping campaigns.

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On September 30, 2024, third-party audiences licensed from Oracle will sunset. Once sunset, these audiences will be removed from any resource targeting and combined audiences. This update will automatically pause any line items that target only sunset audiences or negatively target any sunset audiences.

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Two new tools: Tag Diagnostics and a new consent management set up. To simplify advertisers ability to gather and utilise consented first-party data.

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You can now visualise up to 5 rows of data directly within your detail reports using plot rows. Simply select the desired rows and click Plot rows to generate a line for each row for quick comparison and analysis.

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Enhanced attribution will be auto-enabled for all advertisers from Sept 30th. Advertisers can request to opt out via a form submission linked here, however advertisers will have the ability to update enhanced attribution settings at any time after the initial enablement. For more information on enhanced attribution, see here.

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Starting in October 2024, you’ll be able to seamlessly manage Demand Gen campaigns alongside other line items directly within Display & Video 360.

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To assist in a better workflow across Google and Microsoft, PMAX campaigns imported via Google Import will now be converted to PMAX campaigns on Microsoft Advertising, rather than being converted to Smart Shopping/DSA campaigns.

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Google has released sGTM Pantheon, a open source toolbox of solutions which helps gather, transform, and send data using server-side Google Tag Manager. The solutions within the toolbox augment the capabilities of sGTM significantly. It enables clients to improve their reporting, bidding, audience management, and data pipeline management and processes.

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Beginning in Q2 2025, Video Action Campaigns (also known as video conversion campaigns) will be deprecated and replaced by Demand Gen campaigns.

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A new diagnostics tab is now available on the advertiser level within the UI, which will act as a hub to call out key alerts requiring attention across an advertiser’s measurement configuration. Although launched, the tab will be continuously updated to include more alerts of importance.

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The Max Conversion value bid strategy is now available for portfolio bid strategies. This will help advertisers optimise towards high-value conversions and the total sales value of their campaigns.

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Get user-related metrics (such as Total users, New users, and Returning users) in the User acquisition report and session-related metrics (such as Sessions, Engaged sessions, and Sessions per event) in the Traffic acquisition report.

Need help making sense of all the reporting metrics?
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Netflix has confirmed that its inventory is now available to purchase in DV360 in the US market.