A LITTLE UPDATE

Newsletter #30

“The Australian market is front and centre this month. Questions have arisen this week around whether we are experiencing an advertising recession, Australia’s first standalone cyber security act is in the works and ACMA is doing its best to protect us from illegal online gambling sites.

In other news, the busiest retail period of the year is upon us, so we’ve put together some tips on how to most effectively reach shoppers. We also provide an overview on how to leverage Demand Gen in DV360.

We hope you’re ready to wrap up the year soon, 2025 is just around the corner. Yikes!”


SPOTLIGHT

 

Demand Gen lands in DV360

Demand Gen is now available in DV360. Learn how you can you use it effectively.

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FROM OUR BLOG

 

Peak season trends

Peak shopping season is upon us and new challenges have arisen this year for marketers.

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INDUSTRY NEWS

 

Google’s adtech monopoly trial ends early

The US Government’s antitrust trial over Google’s grip on global digital advertising has ended three weeks into its six week run. There will now be a short hiatus before Judge Brinkema hears closing arguments in late November, and a judgement is expected before the end of the year.

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Google AI overview ads launch on mobile in U.S.

The long-awaited and much-anticipated Google AI Overview Ads has gone live and will begin showing to mobile U.S. users.

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Australia might be experiencing an advertising recession

While this period of decline is largely dictated by traditional channels, it is coupled with growth in specific sectors which can indicate resilience and potential areas of recovery within the advertising market.

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The Australian government has introduced new cyber security laws

If passed, the legislation will be Australia’s first standalone cyber security act. It’s aimed at protecting businesses and consumers from the rising tide of cyber crime.

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TikTok accused of exploiting young people

Chinese-owned TikTok has received 14 lawsuits filed by American states accusing the short-form video app of harming and failing to protect young people.

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ACMA blocks more illegal offshore gambling websites

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. The ACMA made its first blocking request in November 2019 and there are currently 1033 illegal and affiliate websites blocked.

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PLATFORM NEWS

 

Upgrading YouTube & partners efficient reach line items

Starting in early October, all new YouTube & partners efficient reach line items will support all available efficient reach ad formats (skippable, bumper, shorts and in-feed) by default, expanding your potential reach.

Want more insight into YouTube capabilities?
Get in touch with your Louder team.

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SA360 in-UI bulksheet

You can now edit a Google Sheets bulksheet directly in the new Search Ads 360 UI.

Need more details on utilising this feature?
Get in touch with your Louder team.

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Transaction-scoped reports in GA4

Google is improving GA4’s standard ecommerce reporting capability by adding a transaction-scoped report to the ‘Sales’ section. With the inclusion of this new report, you no longer need to create a custom Explore report to see data on a transaction level.

Want more info on GA4 reports?
Get in touch with your Louder team.

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Performance Max October updates

There have been various updates to PMax and other campaign types including:

  • PMax campaigns now support search term insights reports
  • More bidding and targeting options for display ads
  • IAS verification supported across native, display and video ads against all bid strategies

Want guidance on Microsoft campaigns?
Get in touch with your Louder team.

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Enhanced CPC to be deprecated

The enhanced CPC (eCPC) bid strategy will no longer be available for new search and display campaigns. From March 2025, any remaining campaigns utilising enhanced bid strategies will be automatically transitioned to manual CPC.

Find out how two prepare for the change
Get in touch with your Louder team.

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Sunsetting digital content labels for YouTube

To simplify and improve their suitability offerings, digital content labels (DCLs), will be phased out across YouTube campaigns within DV360 (with the exception of the ‘Content suitable for families’ label). Starting in October 2024, DCLs applied at the advertiser and line item level will no longer apply to YouTube and Partners line items.

Want support on how to prepare for the phase out?
Get in touch with your Louder team.

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SA360 support for Microsoft Ads Pmax

Microsoft PMAX campaign support on Search Ads 360 is now available.

Want more information on PMax?
Get in touch with your Louder team.

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Plot rows are back in GA4

Google Analytics now gives you the ability to visualise five rows of data, in the same vein as the now defunct Universal Analytics (UA).

Want more info on GA4?
Get in touch with your Louder team.

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Meta creative generation tools

New generative AI video creation tools have been released for advertisers across Facebook and Instagram. Updates involve video expansion and image animation capabilities.

Want more info on Meta tools?
Get in touch with your Louder team.

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IN CASE YOU MISSED IT

 

Time to own your ad tech stack

Learn to work with your current partners to move towards a more privacy aware framework.

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UA is gone, now what?

It’s time to do some governance and clean up after the turn down of Universal Analytics.

Read more