The OAIC has released guidelines on the use of tracking pixels by private sector organisations.

Discover how Google’s AI Overviews is reshaping search marketing and forcing new marketing strategies.

Louder attended MeasureCamp this year, hear what it’s all about and what an unconference entails.

Despite being on track to reach “critical” subscriber scale for advertisers in 2025, there is more to be done to improve the offering for advertisers. Interestingly, the streaming giant doesn’t expect ads to be a primary driver of revenue growth next year.

Privacy Commissioner, Carly Kind, said that the guides should clarify how Australia’s existing privacy law applies to AI, make compliance easier, and help businesses follow privacy best practice.

Online payments app, PayPal, has officially launched its digital ads arm, PayPal Ads, in the US.

Australia’s privacy regulator, The Office of the Australian Information Commissioner (OAIC), has released two guidance notes on privacy and AI.

According to Deloitte’s 13th annual Media and Entertainment Consumer Insights report, free-to-air television advertising is still king when it comes to influencing buyers.

Ad spend was down just 1.5% in September and for the first nine months of the year it is down just 0.2% or $9.7 million in a $6 billion-plus market. The big winner is outdoor media with 15.8% growth in September to take its total market share to a record 16%.

Personal finance company NerdWallet said its organic search visibility had a “pretty brutal” quarter, a trend that is expected to worsen in Q4. SEOs, publishers and content creators have all been concerned about the erosion of organic search traffic since the rise of Google AI Overviews and other AI answer engines.

The Commonwealth Bank, Australia’s largest retail bank, is launching an owned media network called CommBank Connect, opening up its physical and digital channels to advertisers.

According to Google, the feedback for Google’s AI Overviews has been overwhelmingly positive. Users prefer searching with AI Overviews and find the results more helpful. This innovation is set to transform how marketers approach Search.

Optimised creatives in DV360 are automated, optimised multi-asset ads that allow users to upload creative assets that are rendered by Google to optimise for durably boosted performance. This feature can be found in the DV360 creative format gallery.

Want more guidance on creatives in DV360?
Get in touch with your Louder team.

Advertisers will now be able to send display ads directly from Adobe Gen Studio to Campaign Manager 360 in predefined formats, optimising the process of creating and deploying customised ads.

Want more info on CM360 integrations?
Get in touch with your Louder team.

Microsoft introduces new capabilities and updates including:

• Various performance feature updates for Video Ads relating to bid strategy and audience targeting selections
• All data (outside of the video creative) within a Google Ads Video campaign can now be imported to Microsoft Ads to improve campaign management processes
• Impression-based re-marketing introduced to Microsoft Ads
• Enhancements to Shopping Audience campaigns via optimised setup workflow and introduction of Product Group creation.

Have any questions relating to Microsoft Ads?
Get in touch with your Louder team.

Benchmark data can now be utilised in Google Analytics to compare business performance against other businesses in the same industry. Benchmarking metrics can be found by expanding the Benchmarking category on the overview card within the Home Page. 

Want more details on benchmarking?
Get in touch with your Louder team.

New Performance Max features have been introduced that are designed to improve assets using experiments and generative AI, enhance video ads and give greater flexibility to use Performance Max and Standard Shopping campaigns together.

Want more guidance on Performance Max?
Get in touch with your Louder team.

With In-UI diagnostics, advertisers can now validate enhanced conversions is working correctly and soon understand conversion impact uplift. New metrics have launched and more are due this quarter.

Want more guidance on SA360?
Get in touch with your Louder team.

The new format allows Meta to utilise advertiser media and deliver it across different ad placements when it’s likely to boost performance. Advertisers can choose to enable this new format on the ad level with more information to come. Note that this tool should not be confused with Meta’s “Flexible Ads”, which instead allows Meta to select images from an advertisers’ curation to be displayed specific to the user.

Want more info on Meta ad setups?
Get in touch with your Louder team.

Infrastructure changes will enable reports to load faster with less latency. As a result, there may be some variance in reported reach values in new reports compared to stored reports for the same time period.

Want more guidance on Reach reporting in DV360?
Get in touch with your Louder team.

This update allows admins to view a quota log report in the Google Analytics interface. The quota log report shows who has been consuming API quota on a given property. This allows you to audit problematic users and potentially shut them off.

Need help with managing quota limits?
Get in touch with your Louder team.

The state of television and on-demand video consumption is changing in the Australian market.