Partnerships with data providers have been a major focus this season.

To curate or not to curate. Let the next wave of programmatic buying begin.

US justice department officials plan to ask a judge to force Google to sell off its Chrome browser to dismantle the monopoly it has over the internet search market, in a major intervention against one of the world’s biggest tech companies.

While a date for the reforms to be introduced in 2025 is not known, the government had previously offered up a timeline of phasing out gambling ads on television within two years from the introduction of a bill.

The Australian government has dumped its misinformation bill to regulate speech on social media. The bill was widely criticised by legal experts, media companies and the government’s political opponents.

Australia has approved a social media ban for children aged under 16, setting a benchmark for jurisdictions around the world with one of the toughest regulations targeting Big Tech.

Social media companies are throttling public access to quality news content, which research has shown is a proven antidote to the insidious effect of misinformation and disinformation. If this trend continues, the implications for democracy will be severe.

The government is proposing a new regime that would impose upfront rules on large digital platforms to address issues encountered by Australian consumers and businesses when using digital platforms.

The burgeoning complexity of corporate data ecosystems is part of the reason why regulators chose to move away from a strict reliance on consent, and instead now urge companies to focus on transparency and legitimacy in data usage.

In March 2025, Google plans to deprecate Ads Creative Studio (ACS) due to low adoption. Any businesses using ACS should review current and future campaigns with customers and look for alternatives.

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Google recently announced the open beta for GA4 Customer Match. Unlike its current iteration, GA4 customer match will be applied to all possible GA4 audiences automatically, if user-provided data collection has been enabled in the account.

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First-party mode via automated setup with Cloudflare is now available in Tag Manager.

Users will be able to see the associated advertisers for given Floodlight configuration IDs in the Floodlight configuration filter picker.

Want more detail on DV360 capabilities?
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When creating a YouTube ad, advertisers will soon be able to preview their video creatives in different formats across various surfaces for their YouTube & partners line items.

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On January 13, 2025, Google will update its Customer Match policy, stating that customers may lose access to Customer Match if their ads are deemed to potentially harm users or create a poor user experience.

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A new ad policy has been added which will mean that advertisers will need to be certified by Google before they can run dating and/or companionship-related ads on Google Ads. The policy will start to be enforced from March 2025.

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CM360 has integrated with The Trade Desk to allow advertisers to automatically sync ad tags across to the DSP, benefitting advertisers by streamlining campaign setup and limiting manual effort.

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Advertisers with data sources categorised in a sensitive category i.e. health and wellness, financial services, politics and more, will face new restrictions on data sharing from January. Advertisers will receive notifications this month on impacted data sources in Meta’s Events Manager and must review the alert. Advertisers may see impacts on certain standard events and/or the data source’s ability to share any events with Meta.

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Financial advertisers will now be required to verify their beneficiary and payer information prior to running any ads promoting financial products and services. Advertisers will be notified over the coming month and will take effect from Feb 2025.

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LinkedIn will be proactively removing the LinkedIn Insight Tag from all healthcare domains that may contain sensitive data from early December. Conversion tracking on such domains through the tag will be disabled as a result of this policy enforcement. Retargeting audiences built of this tag will also be impacted.

Need support on how to navigate this change?
Get in touch with your Louder team.

The OAIC has released guidelines on the use of tracking pixels by private sector organisations.