SA360 gives advertisers unmatched control and performance. Get the details.

AI agents are reinventing media, shifting performance toward human-guided automation.

Louder proudly sponsors the Bondi2Berry Ride to Remember, raising awareness of dementia. Find out why.

Google’s new AI Max expands reach and efficiency while keeping advertiser control intact.

Analysts are evolving into builders, blending AI, creativity, and technical craft in analytics.

Deloitte’s 2025 insights show Australians are consuming less but choosing smarter.

PubMatic, Scope3, and others unveiled the Ad Context Protocol (AdCP) an open framework for AI-driven media buying, designed to unify how agents transact across platforms.

Merger control in Australia is changing from the current judicial enforcement model to a primarily administrative model. This is will be a major change for the ACCC, business and consumers. Under the new regime, businesses contemplating acquisitions which meet certain thresholds must notify the ACCC and wait for approval before their proposed acquisition can proceed. The ACCC will be the first decision maker on each notified acquisition.

From 10 December, the Australian Government will introduce world-first social media age restrictions to better protect young Australians. The new hub provides guidance for families, educators, and industry, covering which platforms are affected, how to prepare, and where to access support and webinars.

Internal documents reveal Meta expected 10% of its 2024 revenue to come from scam and banned ads, around $16 billion, with users seeing up to 15 billion fraudulent ads a day.

Seer Interactive reports Google’s AI Overviews have driven a 61% fall in organic and 68% in paid click-throughs, as users click less across search.

The ASPI’s report introduces a four-point framework to help governments assess vendor risk and strengthen sovereignty, shifting from intuition to evidence in defining trusted technology.

A major U.S. study reveals memory and focus issues among under-40s have nearly doubled in a decade. The One Percent Rule explores whether social media has rewired the human mind.

IAB Tech Lab’s updated Data Deletion Request Framework (DDRF) streamlines global data-erasure compliance, improving security, flexibility, and interoperability. Public comments are open until 1 December 2025.

Afterpay’s new integration with Square creates an omni-channel ad platform linking merchant and shopper data, giving brands deeper insight into real-world purchase behaviour.

The new Data Manager tool in CM360 helps advertisers import offline data to link to online advertising clicks, including in-store purchases. The new UI makes it easier to upload information about sales and other information that happens offline and tie back to online campaigns.

Google is launching new brand suitability controls across additional ad placement environments to enhance how you find the right fit for your product or brand. Inventory types are now available on the YouTube Home Feed, the YouTube Watch Next Feed, and Discover, establishing a consistent brand suitability experience across YouTube, Discover, and Google Display Network.

Channel performance reporting is now available in all Performance Max campaigns, giving you more insight into where your ads are running.

The user-provided data (UPD) feature has been improved for better data quality and behavioural attribution. UPD now focuses on activation and Ads Conversions, improving Enhanced Conversions and Customer Match Audiences, and ensuring more accurate attribution and event reporting.

As DSPs move into publisher inventory, curation gives the sell side leverage through quality and trust.

The DOJ v. Google remedies trial ends with trust, transparency, and AdX divestiture at the centre of debate.