As DSPs move into publisher inventory, curation gives the sell side leverage through quality and trust.

The DOJ v. Google remedies trial ends with trust, transparency, and AdX divestiture at the centre of debate.

The first week of the DOJ vs Google remedies trial reveals high-stakes proposals and a judge losing patience.

The edge now is human judgement, responsible design, and operating-model change.

Google pivots to assistive AI, helping marketers scale dynamic creative safely.

TTD’s new publisher dashboard, PubDesk, gives sellers a rare window into buyer behaviour, showing how advertisers value their inventory, where spend is glowing, and what drives bid pricing.

Qantas faces customer outrage after hackers leak data of 5.7 million passengers onto the dark web. The breach, carried out by cybercrime group Scattered Lapsus$ Hunters, has left customers frustrated by the airline’s lack of communication and slow response.

Google has launched Gemini Enterprise, a new AI platform for businesses that lets employees chat with company data and apps. Powered by Google’s latest AI models, it rivals Microsoft, OpenAI, and Anthropic, offering pre-built and custom AI agents. Early adopters include Gap, Figma, and Klarna.

New data shows major Australian news sites have seen sharp drops in search traffic since Google rolled out AI Overviews, with smaller publishers warning of layoffs as Google’s new chatbot-style AI Mode shifts search from “engine” to “answer.”

Western Sydney University is investigating a cyber incident after fraudulent emails were sent to students and alumni falsely claiming their degrees had been revoked, prompting police involvement and widespread distress among recipients.

A cross-border investigation examines how programs like Google News Showcase are shaping publisher funding, transparency, and the evolving relationship between technology platforms, journalism, and AI.

The Trade Desk has launched OpenAds, a new Prebid-based auction wrapper that retains universal transaction IDs and introduces PubDesk, a transparency dashboard giving publishers insight into buyer behaviour, bid values, and hidden fees across auctions.

Australia’s ad market fell 8% in August, with out-of-home up 14% but free-to-air TV down 18%, as analysts warn of softening momentum despite year-to-date growth remaining slightly positive.

OpenAI is launching chat-connected apps built via a new Apps SDK, allowing developers to embed interactive tools directly into ChatGPT so users can call those apps in conversation with contextual relevance.

CM360 and DV360 now include cart data from Floodlight conversions. This update will allow you to see item ID, price, and quantity data in a new “Conversions with Cart Data” reporting category. To leverage these insights, familiarise yourself with the new reporting category, adjust any reports currently using Custom Floodlight Variables, and update your code if you use the CM/DV API.

The natural search feature will be deprecated in January 2026. This change will alter how conversions are measured and how related reporting features work. Conversion attribution will revolve around paid clicks and you may notice an increase in conversions due to paid clicks. Bidding strategies that are enabled for Natural Search attribution might respond to the increased number of paid click conversions.

From February 2026, new Call Ads cannot be created and all remaining Call Ads will stop serving by February 2027. To keep phone leads flowing, an advertiser should transition to Responsive Search Ads with Call assets, enable call reporting, and define a “qualified call” conversion

Google Analytics now alerts you to User-ID implementation errors and provides guidance on how to fix them.

Cost data from Meta and TikTok can now be imported into Google Analytics. Importing cost data unifies campaign performance analysis across platforms to help optimise advertising spend.

Google has released a new Cloud Dataform project designed to transform raw GA4 BitQuery export data into modular, user-friendly SQL tables, offering a starter pack for building customised data models for sessions, users, and transactions.

Meta has announced it will soon use how people interact with “Meta AI” across Facebook/IG/Threads to tune both recommendations and ad targeting. The change will take effect on 16 December 2025.

With supplemental feeds you can now update specific product details, such as titles, descriptions, custom labels, size, color, and promotion IDs, without the need to re-upload your entire product catalog. This targeted approach saves time and ensures your listings stay accurate and compelling.

Instacart has launched a new integration with TikTok Ads Manager, enabling CPG brands to target high-intent audiences, activate shoppable grocery ads, and measure conversions using Instacart’s first-party retail media data, all within TikTok’s platform.

Apple’s latest iOS update forces marketers to rethink measurement and attribution.

YouTube reaches 96% of Aussie adults; new CTV, AI, and shoppable ad tools boost reach and ROI.