Apple’s tracking restrictions raise fresh questions about programmatic advertising value and effectiveness.

AI traffic is growing, but how much can marketers actually measure?

Better marketing measurement starts with stronger data, complementary methods and business impact.

Australia’s internet advertising market grew 14% to $19.8 billion in FY26, while agency-booked spending declined 2%, highlighting a growing divide in where advertising investment is going.

OpenAI is introducing new ad formats and measurement capabilities, giving advertisers more ways to track conversions and assess campaign performance within ChatGPT.

Nine Publishing examines how Google’s antitrust remedies and changes to programmatic buying could improve competition, transparency and publisher revenue, reporting a 49% increase in revenue following its move to Direct Pay Open Bidding.

Norway’s privacy regulator has fined Xandr for unlawfully sharing sensitive Grindr user data through real-time bidding, reinforcing advertisers’ responsibility to verify consent rather than rely on third parties.

Amazon Ads is expanding its AI capabilities, allowing agencies and technology partners to automate complex advertising tasks, including audience creation and measurement queries through Amazon Marketing Cloud.

A US judge has cleared major publishers, including USA Today and Daily Mail, to pursue more than $3.2 billion in damages over Google’s alleged monopolisation of advertising technology markets.

Apple’s latest Safari privacy changes have reportedly blocked The Trade Desk’s ad-serving domain, raising questions about the impact on programmatic advertising and tracking.

Hackers accessed detailed Asos customer profiles, including personal information and search histories, after obtaining employee login credentials, raising concerns about data security and third-party platform access.

A South Korean civic group has accused Kakao of using customer phone numbers and engagement data for targeted advertising without consent, calling for a regulatory investigation.

Reach can now be reported by unique household in DV360 and CM360. This will make CTV easier to compare with linear TV. Demographic and cross-media breakdowns are coming.

Originally only announced for YouTube. Replaces Audience Expansion. Lookalikes find new users who are similar to your first-party seed lists.

Campaign Manager 360 and Display & Video 360 are updating their billed display impression counting methodology from “on-download” to “begin to render.” This update aligns these platforms with strict Media rating Council (MCR) standards to support continued accreditation and delivering high quality measurement for advertisers.

Floodlight tags will now utilize first-party browser local storage alongside traditional cookies to better attribute CTCs across Campaign Manager 360, Display & Video 360, and Search Ads 360. Local storage is a standard browser feature that allows websites to store first-party data locally on a user’s device across sessions, providing a durable, privacy-compliant alternative to cookies. No action is needed.

New GA links to Floodlight will separate web and app conversions automatically. Existing links are unchanged.

BigQuery’s conversational analytics can now measure the real impact of a specific change, such as a campaign launch, price change or site update, using the new AI.CAUSAL_EFFECT function.

Google Analytics has launched a User Groups Admin API that lets you programmatically create, edit and delete user groups and add or remove group members, so you can manage GA access large teams at scale.

Australia’s proposed privacy reforms could reshape how marketers use and share data.

Measure the real impact of marketing investments, not just what changed afterwards.