Measure the real impact of marketing investments, not just what changed afterwards.

Australia’s proposed privacy reforms could reshape how marketers use and share data.

The Australian Government has released draft legislation to strengthen privacy protections, including measures addressing emerging risks from AI and other technologies, with consultation closing 18 September.

Anthropic’s CEO has called for the industry to slow frontier AI development until safety catches up, raising questions about what a slower race could mean for cloud investment and demand

The Trade Desk is cutting 585 roles globally after slower-than-expected revenue growth, marking the first major headcount reduction in the company’s history.

France has revived plans to ban social media for under-15s, with a reworked proposal targeting addictive platform features after its first attempt was struck down.

Disney is building out its Australian advertising proposition with new audience, data and measurement tools designed to connect brands across streaming, entertainment and live sport.

As AI takes on more customer interactions and decisions, brands need to turn human judgement and unwritten rules into clearer instructions machines can consistently apply.

As Google avoids a break-up of its ad tech business, attention is turning to whether its growing use of AI and automation could further consolidate its advertising dominance.

New platform pubX is bringing independent AI agents to Australia, promising to make media trading decisions beyond the commercial constraints of individual ad tech platforms.

Australian federal government announced a long-awaited amendment to the Online Safety Act, outlining a digital duty of care to protect Australians from preventable online harms, last Tuesday.

A US court has stopped short of breaking up Google’s ad tech business, instead ordering changes designed to give competitors a fairer shot.

Wealth manager Australian Unity has appointed Nunn Media as its media agency of record, following a competitive multi-agency pitch.

To take advantage of reduced pricing for Cloud Run jobs, you can delay job execution to defer non-urgent tasks for up to 12 hours (Preview).

Conversational analytics now supports predictive modeling questions using the AI.PREDICT function. This feature is in Preview.

Dashboards are now available in GA. They are a highly flexible way to help businesses view their KPIs on a single report. This launch features enhanced UI capabilities, such as intuitive data visualisation creation, drag-and-drop functionality, and new report visualisations.

The generally available feature provides additional context between your data source and destination schema, and improves schema mapping accuracy for your data engineering pipelines.

AI visibility is growing fast, but can marketers trust the numbers yet?

Why Google’s Floodlight changes signal a bigger shift towards server-side measurement.