26 November 2014
I see digital becoming our generation’s (X, Y, Z’s) equivalent of music. A platform for creativity, expression, engagement, clique, culture, art, in a very similar way to which music has historically sat at the heart of change.
I see digital not being owned, but directed, co-ordinated and curated. Louder hopefully is there to provide a platform for us to influence others to adapt and adopt the new wave of digital and all that comes with it – be they business functions we impact, individuals who we partner with, or the businesses who engage us to assist in transforming.
A little like house music; digital for me, is fresh, innovative, and on many levels, a proving ground to demonstrate our capabilities!
And so, Louder was born, to encourage others to be just that. Fresh.