11 May 2020

COVID-19 resources

With the internet bursting with content detailing the impacts of COVID-19 on the digital marketing industry and how-to guides providing tips on efficient and productive working from home habits, it can be difficult to find the most relevant information for you and your business.

To help with this, Louder has prepared a resource library with useful industry information. Included are updates from our partners, publishers and industry bodies, along with specialist articles that will help inform decisions moving forward.

Provider	Resource	Why is this useful?
Adobe	Resources by Industry	A comprehensive resource centre for marketers across different industries, providing guides on business management, implementation, customer management and additional advice for travel and hospitality brands.
App Annie	Resources	An authority on mobile market data, offering studies and articles on how COVID-19 is changing mobile behaviour.
ComScore	Coronavirus Insights	A blog featuring global insights into consumer behaviour, including mobile spending, category and channel performance, and changes to media consumption worldwide.
Google & Various	Coronavirus Resource Library	A collection of useful resources for marketers covering COVID-19 impacts, including PPC benchmarks and consumer behaviour research from industry-leading organisations.
Google	COVID-19: Managing Search in a Crisis	A Google Ads presentation addressing challenges facing online advertisers, with practical suggestions, links and resources for businesses not using Search Ads 360.
Google	COVID-19 Resources for Small Retailers	A simplified guide covering Google Merchant Center and Shopping campaign best practices for retailers.
Google	What are Australians asking about Coronavirus?	Provides insights into Google Search trends, helping marketers identify emerging topics and signals for campaign planning or content creation.
Google	Google News: COVID-19	Real-time global COVID-19 statistics and local news updates.
Facebook	Business Resource Hub	Facebook’s business resource library includes tools for adapting to changing business conditions, plus resources like the Resilience Toolkit, Quick Action Guide and Small Business Grants Program.
Harvard Business Review	Perfectionism Will Slow You Down in a Crisis	Explores leadership challenges arising from rapidly changing working habits and routines.
Harvard Business Review	How Retailers Can Reach Consumers Who Aren’t Spending	Outlines opportunities for retailers to connect with customers and minimise losses during periods of reduced consumer spending.
IAB Australia	Research & Resources	A rich collection of Australian digital advertising research, including the Ad Impact Study, COVID-19 Market Insights Rundown and regular webinars.
IAB	Knowledge Centre	The US IAB’s knowledge hub, including Ad Spend Impact studies and other resources for digital marketers.
Kantar	Insights and Media	Articles and research providing insights into advertising and consumer behaviour during the pandemic.
McKinsey	Survey: Australian Consumer Sentiment During the Coronavirus Crisis	Helps marketers understand shifts in consumer sentiment, spending, digital adoption and buying behaviour throughout the pandemic.
Nielsen	Insights	Articles analysing shifts in consumer behaviour, media consumption and advertising strategies during and after COVID-19.
Social Media Today	Social Media Updates	Covers the latest social media trends, including platform updates, Pinterest trends and best times to post during COVID-19.
WordStream	Updated Google Ads Benchmarks for Your Industry During COVID-19	US Google Ads CTR and CPC benchmarks by industry, with additional articles on adapting digital marketing strategies during COVID-19.
YouTube	Working from Home Essentials	A playlist of videos offering practical tips for creating an effective and comfortable work-from-home setup.