14 November 2023

ChatGPT vs Google Keyword Planner: Leveraging both for your keyword research

In summary

• Google Keyword Planner is a foundational tool for keyword research whereas ChatGPT can be used as an additional tool with both providing keyword ideas that are contextually relevant to your query
• Google Keyword Planner currently offers more features than ChatGPT such as search volume and trends

What is ChatGPT

ChatGPT is chat bot that is driven by artificial intelligence. It uses natural language processing to create human-like dialogue and can be used for a wide range of applications, including answering questions, generating text, providing explanations, and more. It can engage in text-based conversations with users and provide coherent and contextually relevant responses.

What is Google Keyword Planner

Google Keyword Planner is a feature within Google Ads that help you to research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Learn how to use Google Keyword Planner.

How to use ChatGPT to research keywords

Step 1: Define your niche/topic

Start by clearly defining the niche or topic for which you want to conduct keyword research. Knowing your target audience and the products/services you want to promote is crucial.

Step 2: Compose your query

Type in a query on ChatGPT such as:

“I’m looking for keyword ideas to use in Google Ads for my [your niche or product], my objective is to [get them to buy [item]]. Can you help me with some relevant keywords?”

Step 3: Review the suggestions

ChatGPT will generate a list of keyword ideas based on your request. Carefully review the suggestions to identify relevant and potentially valuable keywords for your Google Ads campaign. Rerun the query with more details if necessary.

ChatGPT vs Google Keyword Planner : keyword research

Google Keyword Planner offers valuable insights for Search advertising by providing essential information about suggested keywords, including search volume, search trends, and keyword forecasts.

While ChatGPT may not offer the in-depth insights that Google Keyword Planner provides, it can still be a valuable tool for advertisers for keyword idea generation.

Advertisers can utilise ChatGPT to uncover new keyword ideas by describing their target audience and business. This approach proves particularly beneficial when advertisers are uncertain about where to begin with their keyword selection.

ChatGPT can serve as an initial step in the keyword research process. Subsequently, advertisers can take the suggested keywords from ChatGPT and input them into Google Keyword Planner to assess factors such as search volume, search trends, and keyword forecasts.

Next steps

As we start to lean more and more on AI technology, learn how you can leverage such platforms like ChatGPT and Google Keyword Planner for your search campaigns by getting in touch with the team at Louder.

If you’re interested in other GMP or industry news, head over to the Louder blog or sign up to our monthly newsletter to learn more.