Avoid GA4 setup errors with Louder’s list of the 10 most common mistakes.

Learn all about User ID in GA4 and how you can use it for more accurate reporting.

Learn how to use Google Tag Manager to send User ID to Google Analytics.

Understand how you can track your campaigns using Floodlights.

Vistar Media has launched a new OOH design service called Vistar Studio that provides technical and visual optimisations as well as the ability to reimagine social and print ads into OOH.

Today’s breakthroughs in AI are fundamentally changing how people interact with technology, while making it easier for marketers to show up for customers in more connected and consistent ways.

Google will slowly increase the volume of deprecated cookies in 2024 to allow developers to test their readiness before a completely cookieless environment in the second half of the year.

The audio advertising market has grown year-on-year, with podcasting ad revenue seeing a growth of 26% in 2022 and is expected to more than double by 2025.

Google will be updating its Trademark Policy from July 24 where trademark complaints will only be considered if it is made against specific advertisers to reduce industry-wide blockages. The update comes in hopes to provide more clarity and transparency to advertisers and allow Google to respond to trademark complaints more quickly.

From the second half of 2023, DV360 will be introducing a Regulatory Operating Costs (ROC) or Digital Service Taxes (DST) fee to ads being served in specific countries. This includes Austria, France, India, Italy, Spain, Turkiye and the United Kingdom. This fee will be an additional surcharge to your advertising costs and can be viewed in your monthly invoice or in the ‘Billing profile’ of your DV360 account.

Need more insight on ROC and DST fees?
Get in touch with your Louder account manager.

Google signals can now be activated for server-side containers in Google Tag Manager. This means audience lists built in the server-sider containers can be shared with Google Ads and other GMP products for activation.

Need help with your server-side set up?
Get in touch with your Louder account manager.

DV360 has unlocked more capabilities for enterprise buyers to make YouTube reservation buying even easier. You can now purchase YouTube Select Music lineups and 30s and 60s non-skippable ads directly in Instant Reserve. YouTube Masthead campaigns can also leverage Google’s Brand Lift measurement capabilities and these are only some of the many additions and improvements DV360 has introduced

Need more insight on YouTube Instant Reserve deals or want to activate Instant Reserve?
Get in touch your Louder account manager.

Google will be shutting down the previous Search Ads 360 in early 2024 with the new SA360 already for many advertisers to migrate over. So to ensure you are ahead of all these changes, schedule a migration at the earliest convenient date for a smooth transition.

Need more insight on the SA360 migration?
Get in touch with your Louder account manager.

ACS is now more customisable with the introduction of categorising your rules based on the level of importance for display projects. With this feature, suitable advertising variations will be delivered to each audience segment as the platform will examine each audience group until a match is found in order of priority. Additionally, you can designate default variations to be used when none of the rules match.

Want to understand more about ACS?
Get in touch with your Louder account manager.

Added Reach can now be measured by simply applying a frequency cap at the campaign level to any media and transaction type mix. View the Added Reach widget within your campaign on the Combined view or use the Report Builder to view data offline reach reports.

Need more insight on Added Reach?
Get in touch your Louder account manager.

Web conversions will now be imported into Google Ads from Google Analytics 4 with an upgraded attribution of fractional cross-channel conversion credit. This means that conversions will be imported into Google Ads even if the last touchpoint was not from Google advertising unlike previously.

Need more insight on fractional, cross-channel web conversions?
Get in touch with your Louder account manager.

Louder’s experts have joined forces to share the ten most important things to know about GA4.

Back in April 2020, Google announced their commitment to increase transparency between advertisers and users by ensuring all Google Ads advertisers are verified by 2nd of June 2023. That day has finally come but just as a reminder, remember to verify your account otherwise it will be paused!