As AI takes over media buying, are marketers giving up too much?

Five MeasureCamp sessions on AI, governance, data costs and meaningful measurement.

A practical guide to finding and activating curated programmatic deals in DV360.

Google’s SA360 Home simplifies monitoring with customisable dashboards and insights.

The Australian Government has announced plans for a dedicated AI safety regulator and mandatory incident reporting following an AI-related breach of government systems. Proposed safeguards include independent model evaluations, stronger security controls and greater accountability for AI developers.

Australia’s proposed Digital Duty of Care legislation would require technology platforms to proactively address online harms, with penalties of up to $109 million. The proposal has sparked debate over platform accountability, algorithmic recommendations and content moderation.

The Trade Desk reported Q3 revenue of US$736 million, down 0.5% year-on-year but ahead of forecasts. Audio was its fastest-growing channel, while the company cut its workforce by approximately 15% amid rising costs.

Meta has paused planned updates to its advertising and commercial terms, previously scheduled for 20 November. Existing terms will remain in place while the company continues discussions with stakeholders over changes affecting advertisers and platform partners.

Louder CTO Ian Kenney shares his insights with Mumbrella on the risks of relying on interconnected technology platforms, the potential impact of major outages on media campaigns and measurement, and why business continuity planning matters more than ever.

Adtech startup Swivel is developing AI agents to automate CTV campaign planning, buying, optimisation and reporting, aiming to reduce manual processes and enable more complex ad formats to be traded beyond traditional programmatic workflows.

Third-quarter results from major adtech companies show a growing divide across the industry, with AppLovin and Unity reporting strong revenue growth while Criteo, Taboola and Teads recorded declines. The figures highlight continued momentum in mobile and connected TV advertising, contrasting with weaker performance across the open web.

The rise of AI-powered shopping agents, including Meta’s Muse, could reshape how consumers discover and purchase products, challenging Amazon’s dominance in e-commerce and its advertising model as transactions move beyond traditional retail platforms.

Meta has introduced an option for Australian Facebook and Instagram users to prevent their public data from being used to train its AI models. However, the move has raised questions about transparency and informed consent, with the opt-out reportedly available since July 2025 without a public announcement.

Australian adtech company Vudoo has secured $22 million in Series B funding to expand its US operations and develop technology that allows consumers to shop directly within digital ads and videos, as commerce increasingly moves into content and AI-driven environments.

Google parent Alphabet has reported slower-than-expected growth in search advertising revenue, sending shares down around 10% in after-hours trading. Despite strong growth in its cloud business, the results raise questions about how quickly AI in

LinkedIn CTV Ads programmatic inventory now available in DV360 for unified buying, planning and measurement.

Centralised workflow to buy and measure 9:16 video across platforms, apps and publishers.

Floodlight will use Google signed-in signals to recover cross-device and cross-environment web conversions that previously went unattributed. Applies across DV360, SA360 and CM360 reporting. No action needed.

All YouTube line items, including brand auction and instant deals, now need business name and logo assets, in line with Google Ads standards. Google recommends setting advertiser-level defaults so new ads populate automatically.

The standalone advertiser-level overview page under Resources > Brand controls is being removed. Brand safety and suitability settings stay where they actually live, under Advertiser settings > Targeting rules. The partner-level Brand Control Center remains for cross-account visibility, but advertiser names in its summary table become plain text instead of links.

A customisable view using Gemini models to consolidate insights, generate suggestions and streamline execution.

Quicker triage of performance shifts and recommendations.

A unified hub in the GA admin console for connecting and controlling product links, data streams and first-party data, plus diagnostic alerts and connection health monitoring.

To support your FinOps practices, you can now opt in to compute cost attribution in BigQuery editions. This feature is available in Preview.

Apple’s tracking restrictions raise fresh questions about programmatic advertising value and effectiveness.

Australia’s proposed privacy reforms could reshape how marketers use and share data.