Apple’s latest iOS update forces marketers to rethink measurement and attribution.

YouTube reaches 96% of Aussie adults; new CTV, AI, and shoppable ad tools boost reach and ROI.

Dive into 5 AI powered features in GA that can save you time, sharpen your targeting, and plug data gaps.

Privacy compliance is no longer optional. OAIC enforcement has begun. Here’s what businesses need to know.

Google’s Demand Gen challenges TikTok and Meta with premium video ads.

Ad tech’s hidden emissions are rising. Smarter analytics can improve privacy and protect the planet.

A well-built data layer turns noise into insight, powering attribution, faster decisions, and scalable performance.

Dynamic creative offers a safer, smarter alternative to generative AI, providing control and compliance.

As AI search features keep users on-platform and away from publishers, open-web ad inventory is shrinking, forcing DSPs like The Trade Desk and Viant to pivot toward premium supply, connected TV, and alternative channels to offset revenue risks.

Victoria’s deputy information commissioner found the University of Melbourne breached privacy laws by using Wi-Fi data to track student protesters, a reminder that poor consent practices and opaque data policies can damage trust and trigger legal risk.

The EU fined Google $3.5B for abusing its dominance in digital advertising, giving it 60 days to address conflicts of interest or risk forced divestitures, despite U.S. political backlash and Google’s planned appeal.

A study found experienced open-source developers using early-2025 AI tools took 19% longer to finish tasks, challenging assumptions about AI’s immediate productivity gains.

Anthropic’s record-breaking $1.5B copyright settlement signals a turning point for AI and data ethics, with major implications for marketers relying on AI tools built on third-party data.

Meta has been accused of inflating the return on ad spend (ROAS) for ads running on its Shops network, in serious allegations from a former product manager of the Shops ads team.

A U.S. federal judge ruled that Google can keep its Chrome browser despite being found to have an online search monopoly, instead imposing limits on its exclusive deals and data-sharing practices rather than forcing a breakup of the company.

Google has introduced the Google Trends API (alpha), giving developers, researchers, and marketers scalable access to five years of consistently scaled search interest data with daily to yearly aggregations and regional breakdowns, applications for early testing are now open.

Google has expanded AI Mode, its advanced AI-powered search experience, to five new languages, Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese, making it available to more users globally.

Quickly create line items with common settings by configuring reusable sets of targeting criteria at the advertiser level. Bid farewell to setup errors and identify inconsistencies at a glance. Targeting templates is the new way to scale best practices across your campaigns.

DV360 global search will now allow users to search at the advertiser level using natural language queries. Searches using phrases like “line items using fixed bid strategy” or “line item targeting cooking enthusiasts” would now yield results in a dedicated results page.

Selecting a category that best describes your conversion goal allows more alignment between category features and data models across Search Ads 360, Campaign Manager 360, and Display & Video 360. Requirement for advertisers to implement to existing and new Floodlights.

Exclusively available in SA360. A bid strategy that consolidates multiple portfolio bid strategies into one, enabling shared signals to enhance bidding accuracy and improve the performance efficiency of each portfolio within the Multiple Target Bidding setup.

You can now drive clicks directly to your app from YouTube Ads, Hotel Ads, and Demand Gen campaigns in addition to Performance Max, Search, and Shopping campaigns. This feature offers a seamless deep linking experience for customers on both iOS and Android devices.

Item-scoped dimensions and metrics are now more available in GA, specifically in Reporting secondary dimensions, filters, comparisons and customisation. Setting up filters and comparisons with item-scoped dimensions and metrics are less restricted, as all match types (contains ,matches Regex, etc.) are now supported. Note that this is only available as long as the report doesn’t include event-scoped metrics.

Google Analytics properties with at least 2 linked Google Ads accounts, and/or opted to credit paid and organic channels for web conversions will no longer be under-reported. Google Ads reporting and bidding are not affected and no action is needed by affected customers.

Meta is expanding access to Meta AI translations. Use Meta AI translations to speak to viewers in their own language, opening up your content to new audiences that may not have found it accessible before. Meta AI translations are first available for English to Spanish and Spanish to English translations, with more languages coming in the future.

Advertisers can now build impression-based remarketing lists using up to 20 campaigns or ad groups. This enhancement enables more comprehensive audience targeting strategies across the entire consumer funnel.

Cloudflare’s AI crawler toll is good for publishers, but it may signal a new kind of internet gatekeeping.

YouTube is now included in Australia’s under-16 social media laws. Here’s what advertisers need to know.