Experience is the refinement of the customer purchase path, achieved through delivering improved messaging to the customer at the appropriate time in their consideration or purchase path over multiple devices and/or media, marketing and owned channels.

This may include:

  • personalisation
  • creative experience
  • dynamic creative optimisation (DCO) or dynamic versioning
  • remarketing
  • web experience
  • cross device (desktop/tablet/mobile/online/offline)
  • user experience (Ux)
  • multi variate testing (MVT)
  • A/B testing
  • conversion rate optimisation (CRO)