We see measurement as the foundation of all media and marketing activity, be that online, offline, mobile or in-store – with measurement, you collect data, and with analysis you create insights – actioning these insights allows you to make change.
When one is able to bridge channels to gain insight into a customers activities over multiple platforms, radical changes can be made to improve marketing activity and shift investment of media to the channels that actually drive a return.
Areas that we specialise in;
- analytics and measurement audits and strategic consultation
- single customer view
- tag management (TMS)
- web analytics
- universal analytics
- digital attribution
- third party ad serving (3PAS)
- demand side platforms (DSP)