Annette Loudon

Annette is an analytics consultant. Outside of work she enjoys dancing, singing and spending time with her favourite people.

Read Annette's articles below.

Consent grey zone

Google removes consent ambiguity, increasing pressure on privacy infrastructure and measurement.

De-ID wake-up call

De-identification is no longer a checkbox. Understand your role in responsible data practice.

GTM zones

Large organisations with many teams using Google Tag Manager will benefit from Zones.