Archit Sharma

Archit is an analytics consultant at Louder with a background in marketing, stats and programming. In his spare time, he enjoys playing football, curating playlists, or trying out a new single malt.

Read Archit's articles below.

Data supply chain reset

Why data supply chains now determine performance, compliance and trust across Australia’s ad tech ecosystem.

Consent-era models

Propensity modelling now hinges on consent. Privacy is reshaping how marketers build and train models.

AI marketing beyond hype

The edge now is human judgement, responsible design, and operating-model change.