Arthur Hascoet

Arthur Hascoet is a Consultant at Louder specialising in digital media performance. With international experience in Paid Search, he now focuses on digital transformation projects that guide advertisers through the ever expanding complexity of digital marketing. In his spare time, he enjoys the great outdoors and discovering the unsealed tracks of the backcountry.

Read Arthur's articles below.

Sunset intraday bidding

Learn how best to set up your bid strategies with auction-time bidding.

Bye to similar audiences

Similar audience segments will be removed from campaigns and adgroups. This means historical reporting will no longer be available.

New SA360 ID

The SA360 IDs have changed with the transition to the new SA360 Experience.

SA360 gets Updated

Search Ads 360 has a substantial update incoming, find out what is on the way.

LOG4J Vulnerability

Read the Marketing and Technology vendors updates & responses to the critical security flaw in Log4j.

Farewell, ETAs

Find out what will the retirement of Google Ads' Expanded Text Ads means for marketers and how they set up ad copy

Restarting Paid Search

As the industry goes through major shifts due to the impacts of COVID-19, advertisers need to be ready to make quick changes to their campaigns at a moments notice.