Emma Shepherd

Emma is the Editorial and Communications Lead at Louder. When she’s not writing or editing, she’s out walking her dog, Bronx, taking a Pilates class, or tracking down the city’s best Sunday roast.

Read Emma's articles below.

Changing media habits

Deloitte’s 2025 insights show Australians are consuming less but choosing smarter.

Retail media is evolving

Big players are scaling, small players are struggling. Here’s what needs to change.

The battle for attention

July’s Data & Analytics Wednesday unpacks what’s really driving, and distorting, digital engagement.