Propensity modelling now hinges on consent. Privacy is reshaping how marketers build and train models.

De-identification is no longer a checkbox. Understand your role in responsible data practice.

The biggest tech, data and CTV developments from Australia’s 2025 upfronts and what they mean.

Louder takes home Service Partner of the Year at this years Google Marketing Platform Partner awards.

Meta’s proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next month won the approval of EU antitrust regulators on Monday, signaling the company will not face daily fines after all.

OpenAI CEO Sam Altman reportedly declared a “code red” at the company to improve ChatGPT, delaying advertising plans and other products in the process, The Information reported based on a leaked internal memo. The move follows Google’s release of its Gemini 3 model last month, which has outperformed ChatGPT on some industry benchmark tests and sparked high-profile praise on social media.

Nine Entertainment’s The Sydney Morning Herald and The Age are reopening a bureau in Beijing after six years. The bureau will report without fear or favour what makes China such an extraordinary country.

OpenAI has deepened its app-integration push, bringing Adobe Photoshop, Express and Acrobat directly into ChatGPT. Users can now edit images, design assets and even PDFs using plain-language prompts, turning the chatbot into a lightweight creative and document workflow for everyday tasks.

Apple has released iOS 26.2, fixing 26 security flaws, including two WebKit vulnerabilities already being exploited in real-world attacks. The update underscores growing spyware risk across mobile devices and the importance of rapid patching in environments handling sensitive data.

The UK ICO has fined password manager provider LastPass £1.2m following a 2022 breach that exposed personal data of up to 1.6 million UK users. While encrypted passwords remained secure, the case highlights how weak internal access controls and device governance can undermine even “zero-knowledge” security models.

Google has issued an emergency Chrome update after confirming a high-severity vulnerability is being exploited in the wild. The fix applies across desktop, Android and ChromeOS, reinforcing the need for rapid patching as browser-level attacks accelerate.

Australia’s under-16 social media ban is drawing global attention as other countries weigh similar restrictions. Several European nations are moving in the same direction, while the UK is watching closely, raising the question of whether Australia’s approach becomes a global model or a test case.

TikTok’s future in the US remains uncertain as deadlines for a forced sale continue to slip and no deal has been formally approved by ByteDance or Beijing. With investors waiting on the sidelines and national security concerns still unresolved, the question is whether TikTok is sold, restructured, or ultimately blocked for American users.

The ‘Audience List Type’ dimension in audience performance reporting will be expanded to provide greater detail, improved accuracy, and future compatibility for new audience types such as Lookalikes and Commerce audiences.

Google has begun rolling out an update designed to further enhance the accuracy and visibility of web » app conversion modeling, particularly in accounting for conversions impacted by cookie restrictions in certain browsers or operating systems. In some cases, you may observe a change in your total reported conversions or observe conversions shifts between campaigns. There is no immediate action required on your part.

Contextual keyword targeting in Campaign Manager 360 helps match your ads to relevant website, video metadata or app content. This helps you target content relevant to your brand, product, or service.

This feature tracks and credits the brand-specific ad engagements that drive product sales, equipping you with more actionable reporting and smarter optimisation across your media.

Google Analytics is updating the name of the existing Cost data import feature to Campaign data import.

The BigQuery Data Transfer Service now supports incremental data transfers when transferring data from Salesforce to BigQuery.

You can now enable autonomous embedding generation on tables that you make with the CREATE TABLE statement. When you do this, BigQuery maintains a column of embeddings on the table based on a source column.

You can also use the AI.SEARCH function in Preview, enabling semantic search on tables that have autonomous embedding generation enabled.

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AI agents are reinventing media, shifting performance toward human-guided automation.