Privacy is driving governance, but weak data infrastructure is quietly increasing marketing risk.

Australia’s proposed dual-track privacy regime will raise compliance stakes for advertisers and AI players.

Ad tech is shifting from tools to infrastructure as privacy, AI and media economics collide.

Privacy compliance is no longer optional. OAIC enforcement has begun. Here’s what businesses need to know.

Why data supply chains now determine performance, compliance and trust across Australia’s ad tech ecosystem.

How advertisers stabilise performance as identity, signals and measurement shift beyond cookies.

Why trust, governance and purpose are becoming essential operating capabilities for marketers.

The Office of the Australian Information Commissioner (OAIC) released a determination following its year-long investigation into InspectRealEstate’s 2Apply rental platform.

Australians are increasingly concerned about privacy, but most don’t complain, and few see results, prompting regulators to push organisations to fix broken complaint processes during Privacy Awareness Week 2026.

A new Australian study has uncovered a hidden privacy risk in the online advertising ecosystem, revealing that the ads people see may be enough to expose sensitive personal information.

eSafety and the Office of the Australian Information Commissioner (OAIC) will work together under a new agreement to jointly ensure Australians’ privacy and safety online.

The Australian Data and Insights Association (ADIA) has launched an independent review of its Privacy (Market and Social Research) Code as AI advancements pose ‘new risks’.

A new study has uncovered a significant and largely invisible privacy risk in the online advertising ecosystem: the ads you see may be enough to reveal sensitive personal information.

Google officially ended its Privacy Sandbox initiative in October 2025 after six years of development.

Apple has confirmed that it has rolled out a new security update for iOS 26 users, as well as iPadOS and macOS, that addresses a vulnerability in the WebKit technology powering Safari and other browsers.

The UK ICO has fined password manager provider LastPass £1.2m following a 2022 breach that exposed personal data of up to 1.6 million UK users. While encrypted passwords remained secure, the case highlights how weak internal access controls and device governance can undermine even “zero-knowledge” security models.

Meta’s proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next month won the approval of EU antitrust regulators on Monday, signaling the company will not face daily fines after all.

To simplify data controls and remove redundant settings between Google Analytics and Ads, Google will consolidate controls based on where the data is used.

To support this direction, starting June 15, 2026, the Google Signals setting in Google Analytics will transition to using Consent Mode (within Google Ads) as the single control for data. This means your users’ privacy selections, managed via Ads Consent Mode settings, will exclusively govern how data is collected and used.

Google’s Gemini AI is now proactively blocking harmful ads before they’re even served, shifting ad safety from reactive moderation to real-time prevention.

Australian privacy reforms are pushing businesses to strengthen data practices.

Things to consider before sending your customers’ data to third parties.