Measurement no longer reports performance. It now governs cost, control and accountability.
The shift in intent and measurement is forcing ad tech to rethink governance, trust and accountability.
Incorrect CM360 tags can quietly inflate costs, especially when shared with third parties.
Ad tech is resetting in Australia, and governance now matters to performance.
CM360 has evolved into the central source of truth anchoring GMP as data signals weaken.
Why trust, governance and purpose are becoming essential operating capabilities for marketers.
The biggest tech, data and CTV developments from Australia’s 2025 upfronts and what they mean.
De-identification is no longer a checkbox. Understand your role in responsible data practice.
Propensity modelling now hinges on consent. Privacy is reshaping how marketers build and train models.
