As DSPs move into publisher inventory, curation gives the sell side leverage through quality and trust.
The DOJ v. Google remedies trial ends with trust, transparency, and AdX divestiture at the centre of debate.
The first week of the DOJ vs Google remedies trial reveals high-stakes proposals and a judge losing patience.
Google pivots to assistive AI, helping marketers scale dynamic creative safely.
The edge now is human judgement, responsible design, and operating-model change.
YouTube reaches 96% of Aussie adults; new CTV, AI, and shoppable ad tools boost reach and ROI.
Apple’s latest iOS update forces marketers to rethink measurement and attribution.
Dive into 5 AI powered features in GA that can save you time, sharpen your targeting, and plug data gaps.
Google’s Demand Gen challenges TikTok and Meta with premium video ads.
