The affects of COVID-19 have had far reaching implications on the digital marketing sector, creating new rules and ways of working. How are advertisers adjusting to marketing in this new environment?
Apple's Safari updates
In a move that appears to double down on privacy, a significant change related to Apple’s browser, Safari, was announced.
STOP filtering your IPs!
Many organisations set up their analytics platform to exclude activity from internal users by filtering activity based on the user’s IP address. Read about an alternative approach that enables richer analysis.
New Queensland website
Tourism and Events Queensland, CHE Proximity and Louder have joined forces to launch a new digital experience for travellers to explore the best of Queensland.
Restarting Paid Search
As the industry goes through major shifts due to the impacts of COVID-19, advertisers need to be ready to make quick changes to their campaigns at a moments notice.
The impacts of COVID-19 have rattled the advertising industry. Lockdowns and uncertainty have caused businesses to slash their budgets leading to paused and cancelled digital campaigns.
Louder's guide to the impacts of COVID-19 on the digital marketing industry and tips on efficient and productive working from home habits.
Publisher & COVID-19
A range of new advertising opportunities have emerged following the impact of COVID-19 and the resulting economic crisis. Now is the perfect time to take advantage.