ChatGPT has the audience, but challenging Google's advertising dominance is much harder.
Google is repositioning CM360 as the measurement foundation for cross-channel marketing performance.
Google changes Target CPA and ROAS bidding for budget-limited campaigns from August 2026.
Google's Product Value Adjustments helps Smart Bidding optimise for profit.
AI, privacy and governance are converging to shape marketing performance and measurement.
Google's AI Brief gives advertisers greater influence without restoring complete control fully.
The OAIC's latest determinations reinforce that accountability for customer data cannot be outsourced.
The ad tech industry is rebuilding itself for an increasingly agentic future.
Google's latest migration reveals how advertiser control is steadily giving way to automation.
