Google’s Not Bluffing
Given the stakes of Australia’s Media Bargaining code, who has got the most to lose? Louder’s Robert Lloyd, thinks it is Google.
Broad match, is no more
Our beloved BMM match type will cease to exist, will phrase match step up to take its place?
What the FLoC?
Google’s latest initiative aims to combat mounting concern from end users around third party cookies and personal identifiers in advertising.
Louder Charity Corse
The Louder team are avid cyclists and cycle together under the moniker of LOUDER Corse. Find out the lengths they went to to raise money for charity in October.
ITP and iOS14
A few weeks ago, we learned that Apple’s ITP team decided to just make 10 louder, instead of opting to tighten the privacy ratchet on Safari itself.
Today’s announcement and relaunch signifies the change of this property type as a beta product, moving out of its beta status and cementing the future of the Google Analytics Product.
ITP & CNAME cloaking
The latest update to Safari's Intelligent Tracking Prevention (ITP) which is now targeting products that use CNAME cloaking.
Junior data analyst tips
An insider’s guide to the most useful things you need to know when beginning your analytics engineering career.