ITP & CNAME cloaking
The latest update to Safari's Intelligent Tracking Prevention (ITP) which is now targeting products that use CNAME cloaking.
Junior data analyst tips
An insider’s guide to the most useful things you need to know when beginning your analytics engineering career.
Search term updates
At the beginning of September 2020, Google Ads users began to see the below in-platform alert explaining there would be a decrease in reportable keyword search terms.
The affects of COVID-19 have had far reaching implications on the digital marketing sector, creating new rules and ways of working. How are advertisers adjusting to marketing in this new environment?
Apple's Safari updates
In a move that appears to double down on privacy, a significant change related to Apple’s browser, Safari, was announced.
STOP filtering your IPs!
Many organisations set up their analytics platform to exclude activity from internal users by filtering activity based on the user’s IP address. Read about an alternative approach that enables richer analysis.
New Queensland website
Tourism and Events Queensland, CHE Proximity and Louder have joined forces to launch a new digital experience for travellers to explore the best of Queensland.
Restarting Paid Search
As the industry goes through major shifts due to the impacts of COVID-19, advertisers need to be ready to make quick changes to their campaigns at a moments notice.