How to extract and pass Client ID to GA4 and Data Studio as a custom parameter.
You should deploy Enhanced Conversions if you care about accurate conversion data in a post ITP world.
After several long weeks of testing, the integration between Search Ads 360 and Google Analytics 4 has finally been launched.
Link Search Console with GA4 to gain insights into search performance and user behaviour.
Universal Analytics is dead, long live GA4.
Search Ads 360 has a substantial update incoming, find out what is on the way.
Read the Marketing and Technology vendors updates & responses to the critical security flaw in Log4j.
Google Sheets in place of a Web Application? Lets find out ...
Find out what will the retirement of Google Ads' Expanded Text Ads means for marketers and how they set up ad copy