Search services

Modern search advertising built on better signals, stronger measurement and smarter optimisation.

What it is

Search, Shopping, Performance Max and Demand Gen increasingly use automation to make decisions around bidding, targeting and creative. That means performance depends less on constant manual intervention and more on giving platforms the right data, conversion signals and business objectives.

Strong search strategy brings those elements together, from account structure and audiences to bidding, creative and measurement, so automation has what it needs to perform.

Why it matters

Search advertising has changed significantly. Platforms now automate many of the decisions marketers once made manually, while AI is also changing how people search, discover information and interact with brands.

That makes the quality of the inputs increasingly important. Strong conversion tracking, first-party data and meaningful business objectives give automated systems better signals to work with.

The opportunity is no longer simply to manage campaigns more actively, but to build the measurement, data and structure that help automation make better decisions.

What Louder does

Account structure and taxonomy, brand and non-brand separation, campaign types chosen deliberately, naming that supports analysis.
Conversion architecture - what counts, what is imported, what is excluded from bidding, and what value each carries.
Value-based bidding - offline conversion import, margin and lifetime value signals in place of flat conversion counts.
Query and negative management - a defensive discipline now that query visibility has narrowed.
Asset supply - responsive search ad and Performance Max assets produced at the volume the formats actually need.
Incrementality testing - geo holdouts and experiment design, brand search especially.
Reporting into BigQuery - analysis beyond what the interfaces will show.

Common challenges

Every micro-conversion set as a bidding goal. The bidder optimises toward newsletter signups because they are plentiful and cheap, and the account gets very good at generating them.
Negatives applied at the wrong level. Account-level negatives quietly blocking campaigns that nobody connects to a list added two years earlier.
Performance Max run without brand exclusions. It absorbs brand traffic, reports it as prospecting, and the true cost of new customer acquisition disappears.
Conversion lag ignored. Decisions made on a window still filling in, particularly in considered-purchase categories.