Anmol Kumar

Anmol Kumar is a Paid Media Consultant at Louder. Passionate about data-driven storytelling and brand building, Anmol thrives on helping businesses connect with their audiences in meaningful ways. Outside of work, he enjoys dancing Bachata, traveling, exploring new cultures, and relaxing at the beach.

Read Anmol's articles below.

Google bidding update

Google changes Target CPA and ROAS bidding for budget-limited campaigns from August 2026.

Smarter Smart Bidding

Google's Product Value Adjustments helps Smart Bidding optimise for profit.

Google AI Brief

Google's AI Brief gives advertisers greater influence without restoring complete control fully.

The end of Display Ads

Google's latest migration reveals how advertiser control is steadily giving way to automation.

Search knows you

Google is rebuilding Search around context, personalisation and AI-powered assistance.

Search & AI merge

Google is embedding AI deeper into Search behaviour and discovery experiences online.

AI’s limits in media

AI is driving performance, but weak signals and poor measurement are quietly costing marketers.

Optimiser to operator

Paid media is shifting upstream, where structure, signals, and measurement now drive performance.

AI Max for Search

Google’s new AI Max expands reach and efficiency while keeping advertiser control intact.